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Jul
27
2011

"To be successful on the intranet, social media (intranet 2.0) cannot work in isolation; successful social computing requires effective integration and change management."

IBM Lotusconnections beehive intranet intranet2.0 casestudies W3

  • Beehive was isolated in a corner of the intranet (like many of its other social media tools), and not at all integrated into the complete employee intranet experience.
  • Today, the employee networking / intranet 2.0 experience is interconnected, and integrated into the main intranet – a single platform,
  • 3 more annotation(s)...
Jan
15
2009

To what extent does your company facilitate social networking between employees split by geographical or organisational distance, or with (existing or potential) clients and business partners? What's the value of this social capital to the company (i.e. the connections within and between social networks as well as connections among individuals). How does it change the nature of opportunities and constraints each person faces, and the flow-on effects to the team and company as a whole?

IBM recently published its research surrounding Beehive (an experimental internal platform designed to blur the boundaries of work and home, professional and personal, and business and fun). The report provides empirical evidence of the power of nurturing social capital in the enterprise.
IBM Social Networking Research.pdf

ibm beehive socialnetworks socialcapital socialnetworking adoption

  • And finally, the more intensely someone uses Beehive (meaning more frequent visits and stronger associations with the community on the site) the higher they report their social capital is, across all measures. They have closer bonds to their network, they have a greater willingness to contribute to the company, they have a greater interest in connecting globally, have greater access to new people, and a greater ability to access expertise."
  • As with any change initiative, building the right adoption models are equally important as building the right architectural/technical models.
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