Bertrand Duperrin's Library tagged b2C → View Popular, Search in Google

Feb

2012

Defining The Connected Company: Social Data + Apps + All Modes of Participation | Flickr : partage de photos !

www.flickr.com/...6886382441

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socialbusiness enterprise2.0 data analytics BI bigdata socialdata E2E C2C B2B E2B B2C

Jan

2010

The Business of Social Media: B2B and B2C Engagement by the Numbers

"Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. As decision makers take to the social web, their research, activity, communication, and most importantly, their relationships only intensify over time."

www.socialmediatoday.com/...164282

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socialmedia B2B facebook twitter socialnetworks ROI engagement brand attention socialcrm b2C

Also according to the Business.com study, 60% of B2B respondents leverage Twitter search to monitor brand or company mentions compared to just 35% of those in B2C.
- 20% of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives
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- According to one study, 85% of businesses engaged in interactive programs were not measuring the ROI.
- If it is one thing that we learn right here, right now, is that Social Media affects every part of the buying cycle. This is why a company-wide SRM program must be engineered and deployed in order to effectively monitor behavior and sentiment to effectively and genuinely shape perception, cultivate meaningful relations, and inspire action.