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Bertrand Duperrin's Library tagged awareness →  View Popular

22 Sep 09

The Social CRM Virtuous Cycle

In this installment of our Social CRM Blog Series, we’ll be turning from “Why” you should be looking at Social CRM to “How” you should think about it for your own organization. For that purpose, Helpstream developed a concept to help visualize this process—we call the Social CRM Virtuous Cycle:

corpblog.helpstream.com/...social-crm-virtuous-cycle.html - Preview

socialcrm customers customerservice sales marketing leadgeneration awareness

  • Listening is an essential skill for every business function, and Social CRM gives you an unprecedented opportunity to hear what’s being said—both within your own customer community and throughout the broader Web through social monitoring tools
  • Getting the word out is always high on the marketing agenda—Social CRM is a helpful vehicle for doing this. Word-of-mouth begins with your customers. It is important to make sure your marketing is delivering the right words to the right mouths;
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15 Nov 08

The Content Economy: Ambient awareness and findability

The concept of ambient awareness and creating an online environment which fosters ambient awareness among employees should be interesting for any organization that has a large and distributed workforce. In a way, it can be seen as a way to mimic the dynamics, efficiency and agility you can achieve quite easily in a small organization due to reach, transparency, trust and immediacy.

www.thecontenteconomy.com/...awareness-and-findability.html - Preview

ambiantawareness awareness communication lifestream

23 Sep 08

Awareness Report on Best Practices in Adopting Web 2.0 in 2008

Employers are starting to allow social media participation more freely in their organizations: The number of organizations that allow social networking for business purposes has increased dramatically to 69 percent in 2008 up from 37 percent last year.

Employers are finding the benefits of using social media: 63 percent are using social media to build and promote their brand, 61 percent are using it to improve communication and collaboration, and 58 percent re using it to increase consumer engagement.

billives.typepad.com/...awareness-repor.html - Preview

awareness enterprise2.0 web2.0 adoption communities socialnetworking enterprisesocialsoftware enterprisesocialnetworking bestpractices

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