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"Detail: In general, the first wave of Enterprise 2.0 was arguably tool-based (e.g., stand-alone blogs, wikis). The second wave of Enterprise 2.0 focused on enabling an enterprise-wide destination (e.g., a “Corporate Facebook”) which acted as a community and connectivity hub for employees. More accurately, we might describe this type of platform as a social network site (Reference Architecture For Social Network Sites). The third wave of Enterprise 2.0 is moving in two directions virtually in parallel to each other."
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The initial direction is to support social applications hosted on the social network site itself. The most common examples I’ve seen so far are innovation/ideation solutions but organizations will likely want to construct their own community-like applications on top of their social network site as well.
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This horizontal trend is the second direction within this third wave of Enterprise 2.0 implementations. Social networking services will enable organizations to take social data within the social network site and surface that information contextually within another system (e.g., productivity suites, collaboration tools, enterprise portals, business processes, and mobile applications).
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"Amy talks about how five principles of game mechanics (collecting, points, feedback, exchanges and customization) can be combined with three trends of social media (accessibility, recombination, syndication) to design fun yet functional software applications."
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Here are the five game design principles Amy talks about –
- Collecting: Players love to collect artifacts and complete sets.
- Points: Players love to be rewarded with points from the game itself or from other users. Points can be used for leveling up, for creating leaderboards, or for redemption for gifts.
- Feedback: Players love to get feedback from the game itself or from other users. Feedback can be about how they are doing against others, or even against themselves over time.
- Exchanges: Players love to engage in exchanges with other players. Exchanges can take the form of explicit trading or implicit gifting.
- Customization: Players love to customize their character or profile, and also their interface or dashboard. -
Here are the three social media trends Amy talks about –
- Accessible: Social applications are becoming more accessible because of simpler user interfaces, but also across devices, often enabled by open APIs.
- Recombinant: The data from social applications can be combined into different types of activity streams.
- Syndicated: The data from social applications can be exported and showcased elsewhere using RSS feeds and widgets.
"In the enterprise, the convergence of cloud computing, more empowered employees and on-demand infrastructure is driving adoption of these technologies. Let’s look at how each is shaping the future of high-impact collaboration in the enterprise, and with it, new innovations."
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As Mathew recently said, the human cloud is the capability of a company to get the best talent available regardless of location
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"When looking at the case studies and the product offering, it is not always clear “what is different and what is new” about Enterprise 2.0.
In the study proposal, we came up with the following table. Is it accurate? Is it complete? Is it clear enough to distinguish Enterprise 2.0?"
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