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Bertrand Duperrin's Library tagged anonymity →  View Popular, Search in Google

Nov
27
2010

TYPOLOGIE DES COMMUNITY MANAGER

Sur la toile, tout professionnel du web peut s’exprimer au travers d’un blog ou d’une veille Twitter afin de créer une marque personnelle. Je distingue trois grandes formes de présence en ligne pour un Community Manager :

www.mycommunitymanager.fr/it-il-s%e2%80%99appeler-gerard
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communitymanagement anonymity communitymanager typology

  • Les anonymes : ils n’existent presque pas sur le toile et pourtant peuvent être très bon dans leur domaine. Ils refusent tout simplement de sortir du contexte professionnel pour créer des blogues ou former une marque personnelle autour d’eux même.
  • Les détachés : ils ont une certaine visibilité qu’ils séparent de leur entreprise. Ils exercent leur fonction de manière anonyme mais peuvent tenir un blog sur leur profession, participé d’eux même à des conférences … En fonction de leur bon vouloir, il peut être possible ou non de relier leur identité physique à un compte de marque anonyme.
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Sep
30
2009

"Solid advice for any type of social software is that the greater the transparency, the greater the benefit. This means a bias toward making information available to all, not a few. It also means associating contributions to specific individuals. Visibility of contributors gives context, improves the quality of discussions and makes it easier to find individuals with ideas and knowledge on specific subjects.

But there are occasions when it makes sense to allow individuals to contribute ideas without revealing their identity, which Spigit's platform does allow. In these cases, the ideas and related information are visible to anyone who has eligibility to see them. However, participants in the innovation community won't know who submitted the ideas. There are two reasons companies would enable anonymous posting:

1. Employees are concerned about retribution for their ideas
2. Employee identity may influence the feedback others provide"

blog.spigit.com/...View
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innovation retribution reward anonymity ideas ideation participativeinnovation openinnovation culture management

  • Fundamentally, this is a cultural issue. Something in the environment has sent the message that execution more than participative innovation is valued. The foundations of that culture need to be addressed.
  • In this scenario, anonymous posting is a bridge to a more transparent culture. It is a temporary feature to be turned off when the core work environment changes.
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