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"I recently met with Maria Ogneva from software vendor Yammer at the SXSW interactive conference to talk about microblogging within the enterprise and activity streams. Microblogging allows employees to send direct and broadcast messages to each other, similar in concept to Twitter but within the company. Activity streams complement them by allowing employees to keep track of activities and messages from many different networks of people, groups and even applications in a stream of content over time, again conceptually similar to Twitter."
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If you are not familiar with it, corporate microblogging simplifies how you can send messages to others. Think of text messaging, but with the additional dimension of talking to a group of people, a community or even everyone in the organization
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. First, it helps people to develop workday patterns where engage regularly to communicate and collaborate online. Second, it helps people create a digital footprint in the online environment so that others know they exist, the topics they interact on, and who they interact with—this footprint helps them to build a digital reputation or eminence for employees to try to stand out in their company.
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"One of my earlier posts posed the question Who’s on Your Team? to highlight the importance of social networking to establishing team identity and enhancing knowledge sharing across distributed, multidisciplinary teams. Its focus was on the importance of social software applications in the Enterprise to the ability of distributed project team members to recognize who is on their team at any point in time, and who isn’t. Organizational analysts refer to the challenge of establishing team identity as a boundary definition problem for teams, when members are spread across large distances whether geographic or cultural in nature."
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Mortensen and Hinds surveyed twenty-four product development teams, finding that, on average, only 75% of the employees on any given distributed team agreed on who is, and who is not, a member of their product development team.
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For example, my previous post implied that social software tools in the Enterprise, such as awareness/sharing tools (Yammer, Chatter, etc.), or collaboration tools (Wikis, blogs, discussion forums, etc.) assumed that increased information sharing would decrease such boundary definition problems among distributed teams
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The concept of ambient awareness and creating an online environment which fosters ambient awareness among employees should be interesting for any organization that has a large and distributed workforce. In a way, it can be seen as a way to mimic the dynamics, efficiency and agility you can achieve quite easily in a small organization due to reach, transparency, trust and immediacy.
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