Bertrand Duperrin's Library tagged airlines →  View Popular, Search in Google

"“Airline companies are sending a lot of tweets. They sent over 25,000 in July alone, but users only tweet at these companies for a few reasons. Largely, users want customer service — 86.2 percent of users follow airlines for that reason. Only .02 percent want a social conversation and only 1.6 percent tweet about airline food and entertainment.”"

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"For creating innovative Facebook and Twitter campaigns like KLM Surprises and various crowdsourcing projects, guiding KLM during the the ashcloud crises and being a key part of a team of 16 people engaging customers on social media, Lonneke Verbiezen is the SimpliFlying Hero for Feb 2011 (Yes! Heroes is back!)"

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"The wintry weather across the nation is showcasing that perhaps no sector has had to learn more about social CRM on the fly than the airlines industry. What happens when a storm hits a region and the customer service phone lines jam up for Delta, United, Southwest, and other airlines? Customers log onto Facebook and Twitter and demand answers about their flight reservations and rebookings."

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"Some travelers stranded by the great snowstorm of 2010 discovered a new lifeline for help. When all else fails, Twitter might be the best way to book a seat home. "

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"As airlines become more active in this sphere, we attempt to answer a crucial question: Has social media truly benefited any airline? If so, how? To answer this question, we put together a series of case studies. In this set of six case studies, top executives from airlines such as Qantas, Volaris, airBaltic, Alaska Airlines, JetBlue, and of course, Southwest, talk about how their social media strategies are pushing their airlines into the next era."

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"At SimpliFlying, we saw a paradigm shift in the way airlines handle crises management, in the age of social media. Instead of writing an article on it, we put together an info-graphic, that details the five key steps for managing crises, in the wake of the volcanic eruption. Both a PDF version, and a PPT version are available for download and printing. An Apple Keynote version will be available soon."

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"Where is the travel sector headed? Which areas of distribution are going to see maximum growth? How is the whole travel planning, booking and in-destination process changing for the travellers? What is the role of technology and gadgets for additional sales channels and driving customer loyalty in the time to come?
Susan Black (pictured), Co-Founder at The Black & Wright Group "

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"Here are four airlines that know how much weight a tweet carries, and some are now even paying for them."

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"It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to inform, reassure, and engage their customers.

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"For now, I want to raise another discussion topic which is the current gap between what companies are doing and what customers expect from companies. The image below depicts this gap."

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"We tend to think that the best way to innovate is to add new features to our products or services. What can we add that increases the appeal of our offering? This route can easily lead to extra cost, feature overload and customer fatigue. Sometimes a better answer lies in subtraction."

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