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Bertrand Duperrin's Library tagged → View Popular, Search in Google
Jan
9
2009
Additionally, organizations are finding out the 1% contribution rates of most Web 2.0 deployments is not enough to drive business value with a smaller enterprise. Businesses needed to have 20-30% engagement rates in order to show the return on investment required in this economic environment.
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One idea that is emerging and getting traction is the idea of utilizing social software technologies in a controlled and secure environment. Some researchers classify this as a closed collaboration model versus an open one. Instead of having the application open to the entire organization, groups are finding value with a predefined customer base.
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