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Notes from Enterprise 2.0: Still looking for End User Adoption
What I did not hear from these groups are the three things that I think are crucial to encouraging use amongst the rank and file:
more fromblog.strategicheading.com
Adopt Intranet 2.0 or risk failure
An organization without a 2.0 strategy risks being left behind, or outright failure (though death may be slow). Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.
561 organizations of all sizes from across the planet participated in the Intranet 2.0 Global Survey and the results reveal rapid adoption of social media on the corporate intranet in the past year.
Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in the Western World.
Intranet blogs, wikis and discussion forums are quite pervasive, while other less common tools such as podcasts and mashups remain an after-thought at most organizations:
more fromintranetblog.blogware.com
Enterprise 2.0 Flourishes When You Understand The Business Side Of The Enterprise
My point, with emphasis, is that we all need to a better job of understanding how our customers operate. Everyone needs to tell product managers that customers don’t care about your widget unless it can be tied to something larger that can transform business. It’s the classic technology silo. If your widget isn’t tied to a larger architecture that can be used to reconstruct a process, it’s just a widget that will rest on a digital shelf instead of a wooden one. (for you shrink-wrap folks)
more fromwww.wowfeed.com
Enterprise 2.0 Reflects the Culture
Why are Enterprise 2.0 implementations of blogs, wikis, or forums not living up to the expectations of the technology?
The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves. If the “social” part of social media doesn’t exist within your organization or is corrupted, all you’re going to end up with is “media” – a blog with no readers or a wiki with no edits.
more fromsteveradick.com
Can Enterprise 2.0 Afford to be Boring?
It is critically important that Enterprise 2.0 tools get adopted by the risk takers and in-the-line-of-fire people actually driving the business. If we speculate that 20% of the employees are responsible for 80% of the results, we need that proportion reflected in online activity. The people who don’t pull their punches. The ones who dare to call a spade a spade. The ones who know how to tell the truth without unnecessary collateral damage. Without them, the revolution that Enterprise 2.0 thinking is capable of triggering will not happen.
more fromenterprise2blog.com
Smart Social Networking For Your Small Business - Forbes.com
Anyway, Social Software Tools: A Critical Evaluation offered useful insight into the choices SMBs need to make when moving into social networking. Tony Byrne, founder of CMS Watch, started with a useful breakdown of the complex world of social networking, beginning with separating external and internal applications, depending on whether the connections occur inside or outside your company:
more fromwww.forbes.com
New Twitter Research: Men Follow Men and Nobody Tweets
We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.
more fromblogs.harvardbusiness.org
A Practical Guide to Implementing Web 2.0 (aka Social Networking Tools) in Your Organization
A lot of organizations are struggling with what to do with a host of costly, high-maintenance technologies that they have introduced in the last decade, hoping these technologies would produce (a) improved internal productivity, and (b) better relationships with customers. They have achieved neither objective. So they're stuck with some very large and expensive lemons, three in particular:
more fromblogs.salon.com
Enterprise 2.0 Isn’t a Checklist
This appears to be indicative of all emerging disciplines/practices. But for Enterprise 2.0, unlike Data Warehousing, the predominant focus is NOT technology. And yet, from where does the funding or focus from such initiatives typically come? This is a much larger issue — one related to obsolete organizational design practices. The reason IT is the most obvious choice for sponsorship is that it is the only organization not vertically challenged — it delivers (or should) only horizontal services to an enterprise — crossing all other departments. Indeed, IT is one of the few organizations that takes on the battle to find common threads across organizations to weave the horizontal lines of the tapestry that holds the business together.
And yet, the approaches needed for E2.0 initiatives are the antithesis of typical IT practices.
more fromwww.fastforwardblog.com
5 Factors to Consider When Selecting Enterprise Social Tools
What factors should you consider when selecting an enterprise social media tool for your business? According to the comprehensive new GigaOM Pro report, “Social Media in the Enterprise” (subscription required), you should:
more fromwebworkerdaily.com
The year of the shift to Enterprise 2.0
Intriguing new just-released reports now show that between a third and one half of businesses either already are or will be employing so-called Enterprise 2.0 tools in the workplace (blogs, wikis, and social networking/messaging) in 2009. The data also show that security concerns remain high, access is actually fairly low, compliance with mainstream enterprise data practices is poor, and some workers aren’t planning to get anywhere near them.
more fromblogs.zdnet.com
Implementing Enterprise 2.0: Free Chapter 7 – Governance
sks and benefits that must be considered in the governance process.
The Governance chapter contains:
* Definition of governance
* The importance of the governance
* Six steps in a typical governance process
* Worksheet on stakeholder interests
* Professional service firm case study
more fromrossdawsonblog.com
2009 is the year of Enterprise 2.0? Hold your horses
The footnote behind Implementation numbers
I’m as much of an Enterprise 2.0 cheerleader as the next guy and I even make a very good living off it. But let’s be honest here. Whilst the report says 1 in 2 companies will deploy some Enterprise 2.0 tool, a more glaring finding is that only 1 in 10 users adopt the tools, once deployed. What good does that do to anyone? “Enterprise 2.0 faces serious risk of fizzling out” should have been a bold warning in the summary of the Forrester report.
more fromwww.pretzellogic.org
Preliminary Survey Results: Enterprise 2.0 Adoption
We presented a community survey to crowdsource answers on Enterprise 2.0 Adoption in your company. Here are some key findings from our preliminary results:
more fromenterprise2blog.com
12 Rules For Bringing 'Social' To Your Business
The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era. All of the new uses of "social" in the online world: Social media, social marketing, software software, social networking, and so on, can be -- and often are -- extremely potent new methods for creating value with human relationships over the network. They can represent truly important, even revolutionary, new changes in the way to we interact with each other in our lives and businesses.
more fromsocialcomputingjournal.com
The Social Software Value Matrix
I think of Enterprise 2.0 adoption as a journey through a succession of benefits. I've illustrated them in what I call the "Social Software Value Matrix." The first step in the journey is pure operational improvement. You're not really changing the way you do business, just enhancing existing interactions within existing silos. Over time, the tools lead employees to interact in new ways, across silos. This creates cultural change as the company reinvents the way the different pieces of the business interact to create value. Finally, and most dramatically, companies can create new interactions with customers and channel partners. That's business model transformation, and it only happens when your business is ready for it.
more frommichaeli.typepad.com
About failing Enterprise 2.0 initiatives
Seeing Enterprise 2.0 as a number of short-term initiatives that will immediately boost the productivity of knowledge workers, improve collaboration and fuel innovation will do us more harm than good. There are definitely quick wins to be made, but we need more time to make the large and persistent wins. Harvesting the potential business benefits of Enterprise 2.0 requires insight, motivation, commitment, patience, perseverance, flexibility - and a large doze of good old-fashioned stubbornness. Why? Because it is about making people change.
more fromwww.thecontenteconomy.com
Go All In with Enterprise 2.0
So how long does it take to become an Enterprise 2.0 success story? I believe it was Thomas Watson (IBM) that answered the question of how long it takes to become great in business. His response was "one second". It happens when you decide to be great and willing to make the commitments necessary to make it happen.
more fromwww.rtodd.com
Enterprise 2.0 promise is years off...if it materializes
My overall sense is that the E2.0 problem is not about cost or ROI but about disruption. Time and again it has been shown that blogs/wikis need not require significant business investment. However, the barriers to adoption are a different matter.
more fromblogs.zdnet.com
Determining the ROI of Enterprise 2.0
In other words, is Enterprise 2.0 truly strategic in the unique way that information technology can so often be?
more fromblogs.zdnet.com
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