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Mar

2012

5 Behaviors of our Social Business

"I actually believe there are qualities or behaviors that are distinctly different from business-as-usual and that can help businesses extract value from social media behaviors and technology. To me, they are what define a social business (and, yes, I do mean a business aligned with social media-based behaviors not necessarily a more socially responsible company. This latter definition is important just not my particular focus for now.)

We are a social business. That means we practice what we preach to our clients. There are 5 key behaviors of a social business that we focus on. I would love to hear what others think: "

johnbell.typepad.com/...rs-of-our-social-business.html

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socialbusiness values collaboration innovation casestudies ogilvy behaviors agility adaptiveness customerrelationship bigdata informationoverload analytics

Foster horizontal collaboration – hierarchies and departments matter less. The price of organizing around shared interests and needs has gone way down. Just
Make clear commitments to innovation – We can’t innovate and optimize ROI at the same time. If we are not careful, we will let our natural impulses to define things like ROI dampen our spirit for innovation. Let’s face facts, we are designing while driving the ca
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- Be adaptive and agile – become an athlete for change. Train on coping and harnessing never-ending change. Be adaptive to customers and circumstances.
- Build Integrated customer relationships – the customer or buyer journey is more complex and starts earlier. It doesn’t follow the funnel but curves around, circling back on itself in a complex, context-specific path
- Master an endless flow of data- we have so much data at our fingertips. Analyzing it to actionable insights is really no easier now than it ever was. Each part of a company has data needs or opportunities. Making sense of social data – and converting it into valuable and actionable information – remains a top priority for marketing and communication leaders and the C-suite

Nov

2011

Understanding what “Adaptive” means

"While Case Management has been a universally hot topic in the past year, there are various modifiers put in front of it: Advanced, Dynamic, and Adaptive. In this post I attempt to explain why “Adaptive” is the right concept and why that is so important."

social-biz.org/...erstanding-what-adaptive-means

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acm casemanagement dynamiccasemanagement advancedcasemanagement adaptivecasemanagement adaptiveness organization

Adaptiveness is not simply the capability to increase or decrease muscle size. Instead it is more about the ability of the muscle to self-modify to fit the situation;
Homeostatis is the idea that an adaptive system responds to external changes in such as way as to keep certain aspects constant.
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- We talk about a good ACM system facilitating what the professional wants (needs) to do. Professionals play active roles in adapting the system to their needs. We can think of this as being self-modification because there is no external software professional, or process analysts, needed: the professional can adapt the system anyway necessary to meet the constantly changing requirements.
- Human organizations are also naturally adaptive. The day to day decisions are decentralized and delegated to front line workers. Different divisions compete for scarce resources, and good management will shift resources as needed.
- Adaptiveness presents a kind of homeostasis that allows an organization to keeps its character and form over the years even though people within the organization are constantly coming and going.
- For case management to be successful, it needs to be adaptive. It needs to be under the control of the case managers to be in a position to sense and respond to the situation.
- But “dynamic” means only that something “moves” and “changes”. The term dynamic tells you nothing about the agent causing the change. An oppressive dictator can be dynamic, but never adaptive.

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