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"An IBM Global CEO Study conducted in 2010 concluded that complexity was the primary challenge emerging out of its conversations with 1,500 CEOs and senior government officials. “CEOs told us they operate in a world that is substantially more volatile, uncertain and complex. Many shared the view that incremental changes are no longer sufficient in a world that is operating in fundamentally different ways.” "
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These same CEOs cited creativity as the most important leadership quality they look for over the next five years.
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Business and business schools are supposed to be all about applying hard, that is, quantitative, analytical approaches to management. What then do we mean by bringing seemingly soft topics like design and creativity to business and why is it so important in today’s world?
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"If we have learned anything during the past few years it is that the pace of change is absolutely ridiculous. No matter what part of the organization you are in, your ability to keep pace is challenged daily. If we can accept this as a truth, then there is uniquely one best practice that might stand a chance, how we adapt to change. Other than that, all other ‘Best Practices’ are simply roadblocks to success and excuses to remain irrelevant. "
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“Best Practice is a forensic science, an autopsy on a corpse. Learning is an activity of the living.
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they are stories, there for you to pick out the pieces which make sense to you, your team and your organization. Don’t assume someone else knows best. Has anyone really been doing what you have longer than you have been doing it? Sure, some parts, of course. But all of it?
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"« En France, “la débrouille”, le fait de “faire avec” sont encore considérés comme des moments ponctuels, des accidents de parcours, qui, s’ils se répètent, risquent de mettre en péril la rigueur et la lisibilité du système. » Cette notion fait pourtant référence à des compétences fondamentalement positives dans les pays anglo-saxons, dans des domaines aussi variés que l’innovation, l’entrepreneuriat, des systèmes d’information… Le manager bricoleur est donc un profil précieux pour une entreprise,"
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Le manager bricoleur est notamment capable d’associer les personnes en reconnaissant leur polyvalence, et ce pour un travail pour lequel elles n’ont pas forcément été embauchées
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Il mêle ainsi la proximité (entretenir un rapport de familiarité avec son environnement), la connectivité (être capable d’associer telles et telles ressources), et la créativité (trouver des rapprochements ingénieux, imaginer des utilisations détournées).
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"Pascal Picq, paléoanthropologue, a attiré l'attention de patrons, il y a une quinzaine d'années, alors qu'il intervenait à la radio pour parler d'adaptation -un maître mot en management. Aujourd'hui, le regard critique que jette ce maître de conférences au Collège de France sur l'univers de l'entreprise laisse à penser que la théorie de l'évolution (celle du changement, fondée sur des observations et des lois naturelles) pourrait éclairer d'un jour nouveau la sphère microéconomique. "
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l'entreprise, en France et en Europe continentale, s'est développée selon une conception typiquement lamarckienne. Autrement dit, selon un schéma vertical de croissance continue, d'amélioration des filières existantes, par secteur et sur la base d'une disponibilité sans limite des matières premières.
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<!----><!--I-->Le système de développement -mis en oeuvre par des ingénieurs aux raisonnements bien carrés (avec de grandes réussites à la clef, comme Airbus, le nucléaire, les télécommunications, etc.) -est aujourd'hui à bout de souffle depuis que le monde est passé d'une économie de « produits » à une autre, de « concepts ».
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"One of the most difficult challenges companies face today is how to be more flexible and adaptive in a dynamic, volatile business environment. How do you build a company that can identify and capitalize on opportunities, navigate around risks and other challenges, and respond quickly to changes in the environment? How do you embed that kind of agility into the DNA of your company?
The answer is to distribute control in such a way that decisions can be made as quickly and as close to customers as possible. There is no way for people to respond and adapt quickly if they have to get permission before they can do anything."
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If you want an adaptive company, you will need to unleash the creative forces in your organization, so people have the freedom to deliver value to customers and respond to their needs more dynamically. One way to do this is by enabling small, autonomous units that can act and react quickly and easily, without fear of disrupting other business activities – pods.
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A pod is a small, autonomous unit that is enabled and empowered to deliver the things that customers value.
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"It’s been the issue for a small period of time now, and I’ve contemplated the idea in a few blog posts: I really think this is the end of us throwing technical ‘solutions’ at a business or organisational ‘problem’ – and that we will all agree that E2.0 and Social are about humans, people, change management, radical organisation change, and, in the end, about tools"
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Enterprises aren’t used to adapting. They adapt their environment to themselves. If their environment doesn’t adapt, they adopt their environment: incorporate them into a subsidiary, a third, fourth or fifth leg. There are giants out there becoming even bigger giants just by engulfing others
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Employees aren’t used to adopting. They feel they have to adapt to their company – and rightfully so. Of course they (should) add value to their company, but it’s not their company – they only (want and need to) belong to it; they’ll adapt
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"Parallels with todays corporation? The neo-limbic looks like the corporate culture and the processes, whether they are explicit or implicit. The PFC looks like the collaborative and collective potential – when there’s a whole world of talents and knowledge to mine and the power of connections to leverage. The former runs our organizations, the latter may have hints for innovating and solving pervasive issues – though not fully sure how to use it, not sure where it will lead."
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Back to our comparison, a conjecture would be that the enterprise has to get ready to welcome what may come from collaboration initiatives, and get the most of it. That is, without planning ahead what the result should be, or how it should work. Just wait and see. And, it has to feed it with real and serious problems.
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? Probably one very important ingredient is a culture of change. Because whatever situation you address, there will always be a new and more complex one coming. The power of connected people needs to be tapped, but not tamed: new forms of collaboration, new forms of collective intelligence have to be fed with new issues.
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In this environment, companies need to evolve into what I call an Aligned Enterprise which I’ve defined as:
An organization that acts cohesively and embraces change in its environment
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- Purposeful leadership. Establishing and maintaining a clear and compelling vision for where the organization is heading and why it’s going in that direction.
- Adaptive design. Infusing the realities of the marketplace (customers, suppliers, technology change, etc.) into the creation and evolution of products, services, and processes.
- Customer-responsiveness. Increasing the magnitude and speed with which an organization learns from, and responds to, customer feedback.
- Employee engagement. Building strong commitment from employees through alignment of hiring, on-boarding, training, coaching, communications, and incentive programs.
The point Gary Hamel drives home is that our business and economic environment has irrevocably shifted toward higher volatility and accelerated change. The sundering of companies from healthy industry positions to crisis mode in relatively short order demonstrates the need for updating management philosophies.
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Adaptability is a critical strategy. It means that companies pivot as they learn new information about their markets, competitors and changes in customer behaviors. As noted in a recent Wall Street Journal article noted, companies can try more ideas faster and less expensively than ever:
If you’re a professional manager, here’s a question for you: What’s the obstinate, knotty management problem you’re working to solve—the one that bedevils your organization, that lies beyond the boundaries of best practice, and has no obvious solution? In other words, are you working on anything that might advance the state of the art in a fundamental way? Are you aiming to fundamentally improve the technology we use to mobilize human resources to productive ends—that is, the technology of management? If no, why not?
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Adaptability: In a world that is all punctuation and no equilibrium, organizations of all sorts must become as adaptable and resilient as they are focused and efficient. The problem: Typical management processes reflexively favor more of the same and discourage pre-emptive change.
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Innovation: In globalized markets, where companies must compete with “everyone from everywhere for everything” as the 2008 book “Globality” puts it, across-the-board innovation is the only protection from the Schumpeterian winds of creative destruction. The problem: Most management processes were built to promote conformance and alignment rather than contrarian thinking and bold experimentation.
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Le monde n’arrête pas de changer. Faut-il être « adaptable » pour y devenir centenaire ? Non. C’est l’organisation de la société qui absorbe la compexité du changement, et qui nous le traduit en un changement qui convienne à notre capacité d’adaptation. Ce faisant elle nous permet une spécialisation accrue. Einstein peut découvrir la relativité sans avoir à se préoccuper des exigences de l’économie.
Notre comportement est piloté par des règles visibles (les lois) ou invisibles (la politesse). Les modifier permet de le transformer sans douleur.
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