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Mar
12
2012

" People buying social software want to make sure their employees will use it. They want to understand the best way to phase-in enterprise social networking and work with employees to post and share information.

These questions are logical because they are almost always coming from their past experiences with existing portals and intranets that may not have had the ROI and usage expected of them. Therefore, many prospective buyers of Enterprise Social tools want to really map out adoption best practices, with a heavy emphasis on driving people to actively participate, and measure and track that activity, i.e. posting messages."

socialsoftware adoption participation activity socialbusiness enterprise2.0 engagement

  • Unlike many intranets where the information is static or out of date, the true value of enterprise social comes from having your entire company engaged in real-time collaboration anywhere they happen to be.
  • Of course people who share their knowledge and experiences by posting are critical, but a passive user who is quickly and easily engaged through social business gets tremendous value out of the platform even if they don’t post.
Jun
15
2011

"Q: What is an intranet?

A: An internal website that helps employees get stuff done.

That’s it. Simple, clear, everyday language. That’s what an intranet is and that’s all you’ll ever need to say to explain an intranet to most employees (or your retired uncle when he asks what you’re doing for work these days)."

inranet internel collaboration content communication activity culture digitalworkplace

    • James Robertson, perhaps the world’s foremost authority on intranets, says that intranets have 5 purposes:

       
      • Content (e.g. policy documents)
      • Communication (e.g. corporate news)
      • Activity (e.g. expense form)
      • Collaboration (e.g. project wiki)
      • Culture (e.g. noon hour jogging club)
       

  • let’s keep it simple and straightforward. An intranet is an internal website that helps employees get stuff done.
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Jul
20
2010

"The "Measuring the Value of Social Software" white paper focuses on helping organizations answer the question:

How can we determine if our social software initiatives are successful and are providing the anticipated return on technology investment?

This white paper looks at how to measure the effectiveness and value of a social software initiative, what tools are available to capture key metrics, and what to take into consideration when establishing a measurement approach. "

ibm socialnetworks measurement activity ROI framework vitality capability value businessvalue KPI KVI

Mar
29
2010

"Blog Muse est un système expérimental implémenté par l’équipe de recherche IBM de Cambridge pour doper l’activité dans les blogs employés IBM. Malgré tout l’intérêt de l’activité blogging autant pour les employés que pour l’entreprise, la participation (édition de billets, lecture et commentaires) constatée sur la plateforme de blogs BlogCentral est très faible."

IBM blogmuse e-reputation adoption activity blogging internalblogs blogs socialinteractions socialinteractionmodel exchange interactions

  • . En quelques mots : les lecteurs de blogs sont invités à soumettre les sujets de blogs qui les intéressent et les rédacteurs de blogs sont plus inspirés pour leurs billets et sont sûrs que leurs billets intéressent une audience donnée
  • On peut remarquer que ce système expérimental crée une interaction effective entre lecteurs et éditeurs de blogs et rend obsolète la relation asymétrique où les lecteurs ne peuvent exprimer leurs souhaits et où les rédacteurs ne communiquent pas efficacement avec leurs lecteurs.
May
27
2009

Now you can build metrics around social activity (registered participants, visits per month, posts per month, average time between visits, pages viewed, etc.) which is important and can be indicative of a thriving community. However, the activity may or may not be delivering business value. Business value is measured separately from activity.

enterprise2.0 casestudies value businessvalue activity metrics

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