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Ryan Tracy thought he'd entered the Dark Ages when he graduated college and arrived in the working world.
His employer blocked access to Facebook, Gmail and other popular Internet sites. He had no wireless access for his laptop and often ran to a nearby cafe on work time so he could use its Wi-Fi connection to send large files.
Sure, the barriers did what his employer intended: They stopped him and his colleagues from using work time to goof around online. But Tracy says the rules also got in the way of legitimate work he needed to do as a scientific analyst for a health care services company.
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That's what Joe Dwyer decided to do when he started Chicago-based Brill Street & Co., a jobs site for young professionals. He lets his employees use social networking and has found that, while they might spend time chatting up their friends, sometimes they're asking those same friends for advice for a work problem or looking for useful contacts.
"So what seems unproductive can be very productive," Dwyer says.
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But that also means many companies are still figuring out their online policies and how to deal with the blurring lines between work and personal time — including social networking, even with the boss.
What’s holding many organizations back are four core concerns:
* Productivity levels will decrease, due to employees spending time on social media Websites (given that it’s not part of their job).
* High-bandwidth Web 2.0 sites will overload the network, potentially blocking mission-critical applications and services.
* Employees will access pornographic material or other inappropriate Websites.
* Security and privacy issues will increase.
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I believe the solution lies in an organization's ability to gain insight into user activity, applications, and potential threats and then use this knowledge to group users into different categories of access.
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Only by helping to find out what’s needed and helping management to create policies around these requirements can IT ensure that network resources are available for business-critical applications and traffic spikes -- without compromising the quality of the network or the productivity of employees.
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