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"A team of more than 40 IBM consultants have undertaken a massive redesign of IBM’s web properties: a galactic redesign that includes both the external website and internal intranet.
The core objective: a Single design system that converges the intranet (W3) and Internet standards, incorporates reusable design patterns and evolves the design system through collaboration."
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ntroduce IBM experts, innovators, collaborators across the web, both internally and externally (.com and external web)
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The new design uses darker and more subdued colors in the masthead and footer but brighter colors and more readable fonts in the content space making it easier for you to focus on where the real action is happening on the page: the content space!!,
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"To be successful on the intranet, social media (intranet 2.0) cannot work in isolation; successful social computing requires effective integration and change management."
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Beehive was isolated in a corner of the intranet (like many of its other social media tools), and not at all integrated into the complete employee intranet experience.
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Today, the employee networking / intranet 2.0 experience is interconnected, and integrated into the main intranet – a single platform,
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"IBM’s 407,000 or so employees are all on track to become communicators.
How, and why? The company’s intranet, w3, has undergone an evolution over the past decade as more tools encouraging employees to generate their own content—blogs, an internal wiki, social bookmarking tools, file-sharing—have led to a deluge of posts."
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Edwards says IBM hasn’t quite articulated a systematic way for communicators to filter employee-created content, but he says the key is to think like a blogger. Bloggers “instinctively” do two things, he says: They point to content created by others via links, and they provoke discussion.
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“Our task now is to take the skills that bloggers have developed in curating content and rolling them out across our content teams
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