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How Cisco uses Social Media
Gibson opened her talk with a statement that captures the essence of social media at Cisco.
“In a world where everything is open, we value openness and transparency.”
There are three ways that Cisco uses social media especially blogs to drive customer engagement:
more frommarketingmystic.wordpress.com
Productivity in a Networked Era – Assessing ROII (Return on Investment in Interaction)
Today’s networked era requires a new way to make investment decisions that incorporates intangible assets and more accurately depicts how value is created.
The industrial age has run out of steam. Look at General Motors. Look at Chrysler. We are witnessing the death throes of management models that have outlived their usefulness.
The network era now replacing the industrial age holds great promise. Networked organizations are reaping rewards for connecting people, know-how and ideas at an ever-faster pace. Value creation has migrated from what we can see (physical assets) to intangibles (ideas). Look at Google and Cisco.
more fromblog.wirearchy.com
4 idées pour booster l’entreprise 2.0… pour de vrai !
En complément de cette vidéo qui est longue mais très intéressante, voici 4 idées qui résument mes positions :
Idée 1 : Le Web 2.0 est relié au comportemental et non au financier
Idée 2 : L’art du management paradoxal
Idée 3 : Le Web 2.0 pour vendre et recruter, pour développer sa notoriété et gérer sa réputation
Idée 4 : Dissoudre un individu dans le collectif nuit gravement… au collectif !
Voici le détail de ces idées :
more fromwww.blog.axiopole.info
Community 2.0
Challenges in building virtual communities
In reflecting on the experiences accumulated to date by companies seeking to build virtual communities, I’d like to focus on four challenges:
more fromedgeperspectives.typepad.com
Reconciling social computing with the enterprise
This increasing distance between these two worlds creates a gap — a disconnect, even — that increasingly cuts organizations off from their most valuable assets (their people) and also exerts a subversive force on organizations as their workers help themselves to the tools of their own volition, bring their (and arguably better) new behaviors and processes to work, and try to get things done with them, whether that’s crowdsourcing, Enterprise 2.0, online customer communities, etc.
more fromblogs.zdnet.com
What Is Execution 2.0?
All of these engagements enabled me to learn the different nuances of each market and the current status of the markets use of social technology. In each case the fundamentals of engaging and listening to the market of conversations remained the same. The engagements were centric to helping the organization build an effective strategy and related tactics. In each case the one critical element that would determine the success of the proposed plan was the effective execution of the plan.
Will Management Buy Into The Plan?
In management, the ultimate measure of performance is the metric of management effectiveness which includes execution, or how well management’s plans are carried out by members of the organization. Execution is not a singular or silo process rather it encompasses the following attributes:
more fromwww.relationship-economy.com
A Curious Case of Enterprise 2.0
When was the last time you used a sequence of dot-separated numbers to describe a large official organization? Yet all the talk about Government 2.0 doesn’t seem to surprise anyone. The lack of surprise however doesn’t imply shared understanding. Just try asking ten people who use the term Web 2.0 what exactly it means – and most likely you will get ten different answers.
more fromwww.fastforwardblog.com
Preliminary Survey Results: Enterprise 2.0 Adoption
We presented a community survey to crowdsource answers on Enterprise 2.0 Adoption in your company. Here are some key findings from our preliminary results:
more fromenterprise2blog.com
Entreprise 2.0 : définir un ROI pour convaincre
Il existe certes déjà des outils et des indicateurs traditionnels pour mesurer certaines de ces notions, mais comment rattacher directement une partie de l'amélioration de ces indicateurs aux effets de l'E2.0 ?
Il ne s'agit pas d'une mission impossible, car certaines études remontent des indicateurs de ce type. Par exemple, Intranet Statistics nous donne les informations suivantes :
more fromwww.tecoman.info
Dear Enterprise 2.0,
You seem to have nailed the technical aspects down but you’re missing or ignoring the most important aspects of this change. My business imperatives are simple: globalization, information management, innovation, speed, ROI, cost transformation, and survival. So when you come to my leader’s office, please be prepared to answer a few questions:
* How can I integrate these tools within my environment and address my imperatives?
* What do I need to do for my people? Training? Education? Transformation?
* What services can be added to the tools to serve my business needs?
* What solutions can you bring to table to have an immediate impact to my productivity?
* How do I convince my business managers to replace their current processes with you?
* How can I measure success and how will I know that I am heading down the right path?
* What patterns, templates, and success stories do you have to show me?
I have an enterprise full of people that claim to understand Web 2.0. What I need from you is the implication of 2.0 to my business model. My door is wide open and I am waiting for you,
more fromwww.rtodd.com
The ROI of enterprise 2.0 learning — Informal Learning Blog
“You can’t manage what you don’t measure” is nonsense. The vast majority of what senior executives manage is immeasurable. They make judgment calls; they play hunches. How else do you select the right people for key jobs? How else do you choose your partners? How else do you divine the future? Organizations pay senior executives handsomely to buy their ability to make wise choices in the absence of simple measurements.
more fromwww.informl.com
Don’t Look for ROI on Enterprise 2.0 - Look for Value!
And so on. Note, we aren’t building a business case in the financial sense. This is not an ROI exercise - its a business value and outcomes exercise. And this is the type of analysis that needs to be done to shift from the laissez faire “if we build it” to a more thoughtful, targeted approach.
more fromvaughanmerlyn.com
Enterprise 2.0 promise is years off...if it materializes
My overall sense is that the E2.0 problem is not about cost or ROI but about disruption. Time and again it has been shown that blogs/wikis need not require significant business investment. However, the barriers to adoption are a different matter.
more fromblogs.zdnet.com
Determining the ROI of Enterprise 2.0
In other words, is Enterprise 2.0 truly strategic in the unique way that information technology can so often be?
more fromblogs.zdnet.com
GE : entreprise 2.0 aux grands nombres
SupportCentral est l’environnement de collaboration de GE, démarré en 2000 et amélioré en continu (la plateforme est mise à jour toutes les 2 semaines).
more fromtalentpower.free.fr
Social Media ROI - a financially sound method
Contribution Margin in currency generated from externally referred customers
over cost in currency for human interaction and other cost to manage and engage in the ecosystem
= Social Media ROI.
more fromwww.socialmediatoday.com
What does Enterprise 2.0 mean for the IT department? | Aide-Memoire
This is an interesting issue to consider and I’ve come up with my Top 10 Challenges for IT departments around Enterprise 2.0. This is by no means an exhaustive list - it’s just my own perspective after a fascinating day thinking about Enterprise 2.0 in the light of my own experiences.
more fromkatecarruthers.com
E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez » Just Do The Right Thing by Rachel Happe
All along, just like we did with Knowledge Management from the very beginning, I have the feeling, growing stronger and stronger by the day, we are basically wasting our time and valuable resources on trying to crack what may not be no longer necessary, nor needed. To me putting together Social Software next to the traditional ROI concept is pretty much an oxymoron. Something we try to really make it work, yet, we keep failing over and over again.
more fromwww.elsua.net
What Is The ROI On Connections? | Socialutions
The ROI on “connections” depends on what we do, create or solve with our connections which in turn creates a relationship. Get it?
more fromlinktosocialutions.com
Carnet intranet: L'intranet essentiel, responsable intranet partenaire des dirigeants
• L'intranet est comme un DAB (distributeur de billets): il vous permet de faire ce que vous voulez faire, quand et où vous voulez le faire.
• Si vous souhaitez rendre votre intranet essentiel, il faut identifier un process que tout les collaborateurs doivent faire et le mettre sur l'intranet.
• Measurer, measurer, measurer. (L'approche mesure doit correspondre à la culture de l'entreprise; toutes les entreprises ne peuvent forcément mesurer de la même façon qu'ont fait BA et le Environment Agency.)
• Faites un suivi systématique de tous vos objectifs opérationnels.
• Etudiez de près les besoins et comportements de vos utilisateurs.
• Essayez d'y répondre à leurs besoins tout en vous assurant que vos actions soient bien alignées à la stratégie de l'entreprise en même temps.
more fromnetjmc.typepad.com
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