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socialmedia policies guidelines

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"Many of the questions I get asked during the social media training I deliver relate directly to ‘safeguarding’ social marketing activity and the implications of employees participating in social media can have on a business or brand."

socialmedia guidelines policies

"Organizations must have process and policy in place to deal with detractors (individuals and groups) rather than using a blanket approach based on the wisdom of the crowd – or lack thereof. And confidence that control is best shared in carefully measured cases."

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"This morning I am presenting to the Council of Chief Privacy Officers in Montreal. My subject is social media in the enterprise and particularly why they are good for business. The presentation includes examples and links to social media policies."

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"It’s not something that will happen overnight. It certainly won’t happen in a kickoff meeting. And without a total organizational commitment to being customer first, building trust, and setting the company on a path where the idea of connecting with customers in real-time is embraced, it’s not likely something that will ever happen. And for some industries that may be okay, it’s still way too early to tell.

But for those companies looking for some guidance and a framework, I’ve broken the social business evolution process into four stages: Birth, Childhood, Adolescence, and Adulthood."

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"Firstly, we released a white paper by noted futurist and change agent Geoffrey Moore on Systems of Engagement and the Future of Enterprise IT. The report posed some challenging questions about the world of Systems of Record. It reflected on the ground that we have all been tilling for the ast 20 years and its connection (or some would speculate, lack thereof) to the new world of Systems of Engagement, aka Social Business aka Enterprise 2.0 (so as not to offend any of the legions of consultants who are currently battling over the right term).

Secondly, I spent a good deal of time with a reporter from a major business publication who was interested in the rumors that a major bank (speculation was Bank of America or J.P. Morgan or Citigroup) was the next Wikileaks target. One of the issues we discussed was what this meant for the future of social media. Other than, of course, the obvious conclusion that one should be very suspect of anyone in your organization lip synching to Lady Gaga, who has the largest Twitter following in the world -- 7,829,385 followers."

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"In 2011, Internet-based capabilities, including social networking, are no longer a “nice to have” at the Department of Defense. According to official documents, policies statements, and the example set by the chairman of the Joint Chiefs of Staff, these capabilities can and do contribute to the missions of the Pentagon. Yes, loose tweets may sink fleets, as a read of the U.S. Navy social media handbook reminds sailors, but the opportunities appear to balance the risks."

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Management experts have long predicted the demise of the standard 9-to-5 workday. Thanks to internet and mobile technology, we can now work where and when we want, they argue. So, why are so many people still sticking to those traditional hours, or more likely an extended version of them? The reality is that while flexible work arrangements have become more popular, few companies have an official policy or program.

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"Les dernières stats dont je dispose sur facebook font état de 55 minutes par jour et par utilisateur en moyenne. Vu la poursuite de la progression du réseau social numéro un et le fait qu'il ait dépassé les sites Google en temps passé aux US, ce chiffre est probablement plus grand maintenant.

Considérons dans un second temps les 3h quotidiennes en moyenne passées devant la télévision.

Je suis convaincu que certains vont sur Facebook en regardant la TV, ou regardent la boite à Hertz en discutant sur Facebook de l'autre, on ne peut donc additionner ces temps de cerveau disponible."

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"La charte des relations de travail que vient de concocter 3M « regroupe des attitudes et des objectifs non quantifiables » que l'entreprise souhaite voir adopter par l’ensemble de ses collaborateurs « afin de créer un environnement de travail sain et stimulant ».


Cela commence par : « Je déclare avoir été informé que 3M attend de moi d’être le premier responsable/garant du bon équilibre entre ma vie au travail et ma vie privée »."

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"Présence sur Facebook et Twitter, lancement d’un réseau social d’entreprise au nom évocateur (Engage), blogs pour le DRH France et le DG du groupe… Les RH d’Alcatel-Lucent entament un gros virage 2.0. Julien Cotte, community manager HR chez Alcatel-Lucent, revient sur l’intérêt de ces développements."

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"Ferriero said that new guidance on government use of social media will be released this fall, updating the 2009 guidance issued by the National Archives and Records Administration (NARA)."

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"How are you addressing the risk of employees posting something “stupid” on a community like promising a customer something they cannot deliver or something along those lines?



I need examples asap for a preso to the exec team by the end of the week. Would love to hear from you."

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Here is my collection social media policies. I initially gathered a big collection while trying to formulate my own policy. That collection grew over the years to include a variety of industries, types of companies (public or private), industry and approach to social media (proactive, prohibitive or neutral).

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"I believe that the emphasis on serendipity and emergence as cornerstones of enterprise 2.0 actually inhibits the potential of social computing technologies to drive greater value."

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"Right off there are two things I like about this Forrester report, The CIO’s Guide to Establishing a Social Media Policy, and I appreciated the review copy. First, they offered guidelines rather than best practices. They covered the issues to cover and the questions to ask."

socialmedia CIO guidelines policies

"My definition goes:

Website governance uses people, policy, and process to resolve ambiguity, manage short- and long-range goals, and mitigate conflict within an organization. "

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"IBM invests in creating its own social media tools. But it’s earning that back by monetizing some of those as part of the IBM product portfolio. The other part of the investment equation—employees’ time—doesn’t seem to be a concern, according to Christensen.

That’s because collaboration and knowledge make IBM what it is. And that’s a company with $12.3 billion in earnings on more than $100 billion in revenue with a 44.1% gross profit margin in 2008."

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"Today Cisco announced the findings of a study on social networking and its adoption in the enterprise. Based on interviews with more than 100 companies from more than 20 countries, the study explores the primary tools being used, which areas of business are adopting them and how they’re putting them to use, and some of the challenges that are arising."

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