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"For IBM and Forrester Research, the business value [of social networking] lies in the ways it enables collaboration to succeed within a business environment. Here’s what some business are doing with social business clouds now.
EMC, Oracle, HP, Dell, NetApp and other big vendors can be expected to come up with social business cloud offerings. IBM, however, with its LotusLive Social Business Cloud has emerged as the leader with real businesses actually profiting through social cloud collaboration:"
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The benefits: cut response from days to hours, saves 4-5 days per month in travel time, and cut travel costs by 10%. And a no-cost guest account lets them invite clients to collaborate on recipes.
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The benefits: reduced cost and immediate accessibility to advanced collaboration tools across all regions of the global company, but especially for product research, development, and sales.
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"At Lotusphere this year, the contrast between IBM and Microsoft could not be more distinct.
IBM is making it clear it is banking on a strategy that embraces a loosely coupled framework - a foundation based upon principles that are often discussed in the context of the open Web. For instance, as we mentioned yesterday, xPages, HTML5 and RESTful Web services will all be tools that push forward efforts such as Project Vulcan, the next generation of Lotus Notes unveiled here at Lotusphere this week."
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BM's Web-based approach is distinctly different than the document-centric world of Sharepoint. It's this Web-oriented, open approach that may prove to be the difference for IBM. We'll have to see. Microsoft remains the major power in the enterprise. Its future is in proprietary systems. But who knows. As the cloud becomes more a part of doing business, Microsoft may continue to have the upper hand, especially if it can execute on its partnerships with third-party application providers.
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