Bertrand Duperrin's Library tagged IP → View Popular, Search in Google

Dec

2011

If Your Company is Still Blocking the Move to Social, Then Join Electronic Arts in Battle

"The world’s largest gaming company is going through a remarkable transformation into a Social Business. Electronic Arts understands that today’s technologies, unlike those of the past decade, are no longer limited to the individual.

They impact everyone. Impact that’s revolutionizing the way customers communicate. Impact that is forcing companies to listen, to learn, to adapt, to change its infrastructure and culture in order to stay competitive. Impact that is causing considerable anxiety in the C-Suite."

www.cloudave.com/...join-electronic-arts-in-battle

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casestudies electronicarts socialbusiness enterprise2.0 sharepoint curation communities profiles yammer knowledge IP

Our goal is to constantly answer the questions: How do we understand our customers better? How do we interact with them? It may sound easy, but it’s very challenging to do in practice.”
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- Still EA wasn’t satisfied and wanted to learn more about their customers, “There’s also deep telemetry and analytics on any online game.
- So does EA apply these same social concepts with their employees? According to Sandie they are just beginning but cautions, “because we work in so many countries, we are careful around privacy and we have offices especially in Europe and Canada.”
- So they obviously want to find other people and find information about them. Yet they might not necessarily have filled in their own profile which is really interesting
- It turns out completed profiles build deeper relationships
- Create critical mass on the platform by first persuading people to create profiles and personalized content. Then, persistently encourage employees to contribute work related content. But be careful not to censure employees. In fact, encourage debate as long as it remains civil
- “you guys built this on SharePoint?” Certainly a surprise since the site lacked any major 3^rd party social apps, Sandie added, “but our goal was not so much about the technology, we cared that it was usable, it was aesthetically pleasing and it was functional. It did all three of those things.”
- But once the social business platform is in place, Sandie recommends companies hire a curator to manage content and help make internal communities more active

Aug

2011

Taking Merger Integration All the Way to the Knowledge Bank

"All is fair in love, football, and mergers and acquisitions. In fact if corporations were afforded the same rights of family law as free speech, the divorce rate among agrieved merger partners could easily surpass the current American divorce rate of 45-50%."

www.aiim.org/...-the-Way-to-the-Knowledge-Bank

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merger m&a knowledge ECM IP processes knowledgeworkers talent

There's never been a super bowl team that charged the field thinking: We'll figure this out as we go along and see what happens." But that's exactly the default setting for post merger knowledge integration. Counting revenue performance against operational costs often means counting out the talent equation.
Storing and displaying documents can be copied by the most casual of imitators. It's the stuff flying in through the back door that reveals the context around the problem-solving. Those are the dimensions lacking in any post merger IP assessment. Does Newco understand how Oldco solves problems? Perhaps not. But those process specifics that map IP to account success are essential for new revenue streams to materialize, let alone for the continued delivery of established offerings and core, brandable assets.