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"The world of collaboration is changing thanks to the inclusion of Unified Communications and Social Networking functionality."
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No longer must the information used in the job and the communications tools needed for the job considered as two separate domains with separate tools or endpoint devices. And no longer must the information and the tools be accessed from a business office building. With the removal of those constraints, productivity grows and business processes are accelerated and optimized.
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In summary, the world of collaboration is changing thanks to the inclusion of Unified Communications and Social Networking functionality. The challenge to all of us in the enterprise communications and UC market is to embrace this delivery of communications as part of a business process, rather than as a separate silo which requires the user to switch from one application to another.
"In my last post Don't Cross the Streams, I challenged the idea that integrating multiple sources of information into activity streams is a good thing. This struck a nerve with some people (mainly vendors) while others completely agreed with me. A friend of mine an fellow industry analyst suggested that I follow up by posting possible solutions, so below are the few of the areas I think can help: "
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Not everyone wants to see status updates in the same place they see support tickets or new sales opportunities.
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If we are going to continue down the path of taking dozens of different pieces of information and cramming them into one place, then a single stream is not the way to go
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"Afin de soutenir la croissance et la performance de son organisation, Danone a mis en place, dès 2008, son réseau social interne (sur logiciel IBM Connections)."
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nous avons cherché à définir leurs attentes. La connexion, le collaboratif, l'accélération des prises de décision et l'expression de soi ont émergé comme priorités.
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Aujourd'hui, près de 30.000 personnes s'y sont connectées, et il compte plus de 10.000 utilisateurs réguliers et 250 communautés actives. »
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"As the world turns… social, expect to be surprised by the fruits of serendipity. When large workforces embrace working socially, or as I love to call it – in “socialworking” mode, they discover new ways of solving problems and creating opportunities. Insights are revealed in the fluid web of connections and sharing. We’ve seen a dramatic mood swing toward all things social this year. Even the naysayers have been touting the benefits of working socially recently.
I wanted to take the opportunity to highlight just one example of how working in a truly social organization delivers benefits that could never have been predicted in an executive conference room undergoing the scrutiny of a hard-core ROI analysis."
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Lowe’s on-boarded 100% of its employee base to its collaborative platform, IBM Connections last year. That’s every executive, store manager, retail clerk, and stock boy on the payroll. The entire Lowe’s workforce of 289,000 employees have access to Connections
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fter exhausting other traditional sources, the employee then turned to the Connections platform and asked “out loud”* if anyone knew how she could get more inventory. Funny thing happened. Although everyone felt her pain on the inventory shortage, they started replicating her paint mold/tray demo in their stores. And guess what? Suddenly other stores were selling out of the paint trays too. As interest in the thread and the display idea grew in popularity, sales skyrocketed.
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"There are social executives that say, “Trust me” or “Admire me,” that tweet, “Believe me” or “Look at me,” or that yell, “Follow me.” But there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick.
The IBM executive doesn’t just leverage social business solutions, he and his team create them."
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“the idea of getting the right person over the right opportunity at the right time to yield the right result was genuinely a business imperative
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If you’re wondering what it means to be a social business, here’s one litmus test anyone can take: does everyone in the organization have permission to speak to customers on behalf of the organization? If the paper turns blue, you’re definitely a social business. If not, then your company’s Social pH levels may need some adjustment.
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