Bertrand Duperrin's Library tagged → View Popular, Search in Google
Jan
26
2012
"As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT). Just 18 months ago, early adopters identified 18 Use Cases for Social CRM (SCRM). These ground breaking use cases showed enterprises how to bring social into existing CRM processes."
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- Public relations/ marketing (PR/MA). Key impacted business process: Campaign to lead
- Sales (SFA). Key impacted business process: Lead to deal
- Service and support (CSS). Key impacted business process: Incident to resolution
- Projects (PBS). Key impacted business process: Kickoff to delivery
- Innovation/ product life cycle management (PLM). Key impacted business process: Concept to production
- Supply chain (SCM). Key impacted business process: Sourcing to acceptance
- Human capital management (HCM). Key impacted business process: Hire to retire
- Finance. Key impacted business process: Invoice to payment
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