Bertrand Duperrin's Library tagged → View Popular, Search in Google
"While collaboration platforms are increasingly attractive to enterprises, most people still don’t know how to use them at work.
After a brief introduction, individuals are quick to understand the concepts: the power of networks, the potential for shaping their reputation, the extraordinary commercial possibilities.
But they struggle with what they should actually do."
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The last thing anyone wants is Yet Another Communications Channel.
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it’s important that collaboration and contribution is in line with the work people do every day
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" It was until recently that I started focusing around the business value of Enterprise Social that it hit me. Most people talk in jargon and have very little insight into what the underlying business problems are that they are trying to solve. Don’t get me wrong, they know their business problems, but in most cases haven’t connected the dots between problem and solution. Why? Because it takes a lot of analysis and thought to develop that understanding and most of us lack the time to do it."
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Does it mean that we should all be working with each other on everything? If that’s the case, we need to understand that collaborating usually slows things down because it involves scheduling and interacting aligning expectations and establishing a method for collaborating.
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What I think people expect when they want improved collaboration is to work with each other to get better results and do it faster.
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"The short answer is that no one's got enterprise collaboration all figured out yet, owing to the dizzying array of platforms (SharePoint, Google Sites, Drupal, Yammer, LotusLive, Salesforce.com Chatter, Jive, Cisco Quad), various Web and video conferencing systems, and of course the legacy email, IM, and other platforms. Add to that the varying personal, cultural, and some even say generational preferences. And I think we still do too much thrusting and not enough teasing out."
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So it appears that users are becoming more comfortable with their companies' social collaboration efforts. But pockets of discontent remain, our extensive reporting and research find. F
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current BrainYard columnist Venkatesh Rao made the case that the enterprise collaboration movement had lapsed into something of a "generational war" between advocates of social media tools and advocates of more structured knowledge management tools.
"Creating the conditions for a successful Social Business requires a strategic approach that focuses on establishing clear business objectives and strategies, understanding cultural considerations, developing frameworks and managing processes that adapt to the changing needs of the organisation, defining systems of governance, and enabling emerging collaborative tools that integrate with existing workflows."
"Le poste de travail collaboratif en mode agile dans l'E2.0 "
"McKinsey’s fifth annual survey on social tools and technologies shows that when integrated into the daily work of employees and adopted on a large scale throughout a new kind of business—the networked enterprise—they can improve operations, financial performance, and market share. "
"La taille d’une organisation influe sur les modes de prise de décision, de transfert d’information ou de coopération, ce qui fait que les « bonnes recettes » à 10 personnes ne fonctionnent pas forcément à 100 ou encore moins à 1000. Plus précisément, un grand nombre de problèmes apparaissent lorsque la taille augmente, et l’efficacité n’est pas proportionnelle à la force de travail disponible. Cette constatation n’est pas sans rappeler ce qu’on observe dans les systèmes parallèles (cf. la loi d’Admdhal) qui montre que la puissance que l’on obtient en multipliant les processeurs est compensée par la tâche croissante de synchronisation. Ce n’est pas une surprise : les petites structures souffrent moins des problèmes de coordination et de synchronisation !"
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La tentation d’éviter les tares des grandes organisations opérationnelles en les découpant en plus petites est pertinente si le coefficient est faible, et pas forcément efficace dans le cas contraire. Ce qui nous ramène à la thèse initiale : la bonne organisation dépend du contexte et de la taille.
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Je pense que la taille de 150 est un seuil critique dans la gestion des organisations, et ceci est conforté par 20 ans de discussions avec des managers opérationnels.
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"What happens in a consumer social environment like Facebook is that people “narrate” their lives. So, in a social business environment, workers can learn to “narrate” their work. In a previous post, we argued that social business applications help to make work “observable”, and more recently we’ve argued that a key benefit of social project management (and other social applications) is to “make the invisible, visible”."
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Knowledge processes are notoriously difficult to observe – so much so that identifying the current state of a knowledge process is almost impossible
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In addition, distribute teams lose significant observability that comes from being collocated. However, social business changes both of these issues – IF the people executing the process “narrate” it as it happens.
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"This corporate immune system, as you might have guessed, is known as company culture. It’s a shared set of norms, practices, customs, expectations, and habits that have formed around and perpetuate how a company works and operates. While company culture is great at making the business function as expected and helps foster continuity and order, it’s also astonishingly good at killing off attempted changes to the system; undesirable and desirable both. It’s one reason why the entire industry of change management has emerged, so that companies can keep up with the our era’s ever increasing rate of change, of which technology itself is the most disruptive and high-velocity example."
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In reality, the technology of social business isn’t much of an obstacle, at least once you get beyond the internecine platform battles that are common in many large organizations.
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En veille sur les tendances et les besoins émergents des entreprises, la société Aastra a lancé une enquête en partenariat avec NotezIT, demandant aux cadres dirigeants des entreprises françaises de tous secteurs et toutes tailles confondus «Êtes-vous un collaborateur 2.0 ?». Cette enquête, publiée le 26 avril 2012, montre que si les dirigeants sont séduits, ils sont encore réticents au changement entrainés par ces outils 2.0. "
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Ainsi l’étude d’Aastra montre que les entreprises privilégient l’intégration d’outils 2.0 orientés vers la productivité et la collaboration. En revanche, la notion d’e-réputation, pourtant vitale pour les entreprises, ne semble pas être entrée dans les mœurs ni dans les priorités stratégiques des sociétés.
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En effet l’étude montre une fréquence d’utilisation quotidienne assez élevée pour les services 2.0 tels que les mails personnels (83 %), les services Wikis / blogs (34 %), LinkedIn / Viadeo (31 %) puis Facebook (26 %), MSN, Skype, Gtalk, (23 %), Twitter (21 %), YouTube (20 %).
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"The world has been chapping our collective hides about metrics for social business. Customers want them, and not without reason. Our typical answers (ROI is irrelevant, What’s the ROI of your mother, it depends on the business problem) have some merit, but in the end, we still need to demonstrate the efficacy of social approaches to business challenges. Probably.
In reality we have very little to prove the worth of the Social Enterprise. We have some academic studies, we have some anecdotal evidence a few (very few) published use cases where metrics are involved, and we have a whole lot of “it makes sense, we feel it working”. The reason adoption has gone as far as fast as it has, is not about ROI. Rather, its because of a) the extent to which the old models are failing and b) the extent to which many people deeply resonate with the new models."
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Predicting the ROI of any enterprise investment can be tricky. At my company, we have a whole team of people, called “Value Engineering” that dedicate their time to calculating these things. But when the topic is social business or enterprise 2.0, the challenge is much, much bigger. The reason is that the objective is to qualitatively change how work is done – how we view challenges and how we make progress.
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Since these concepts have only been adopted slowly, and over only the last 3 to 5 years, we lack experience in understanding what these emergent outcomes should be (though we have plenty of theories about it), how to detect these outcomes, what is required to achieve them (though again, lots of theory), and, most importantly, in what time frames we should expect to see these outcomes
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"It’s a pretty simple equation at the end of the day. When businesses decide to invest in technology, they are hoping to ultimately get more value back than they put in. The time windows for such investment are generally 2 years, more or less. This was recently validated for me as I helped judge the entries for the 2012 CIO 100 Awards. I was surprised that many companies expect 100% ROI in rather short periods of time, often in just sixth month for efforts that may have taken years to implement. Whether this is generally unrealistic or actually achievable is besides the point."
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These days the talk in enterprise circles is about the next generation of IT, specifically what it is, why it’s valuable, and how to get there. This new wave of IT is generally accepted to revolve around smart mobile, cloud computing, big data, consumerization, and most germane this to discussion: social.
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"Le Lean est très actuel, d’où sa popularité. Il incarne des valeurs qu’attendent aujourd’hui nos sociétés : agilité, temps réel, absence de gaspillage (toutes les questions de responsabilité des entreprises, qu'elle soit sociale ou environnementale), en quête aussi d’harmonie tant personnelle que collective.
Pour toutes ces raisons, à la fois positives pour les entreprises et nécessaires pour les individus, le RSE (réseau social d’entreprise) pourrait bien être le « véhicule » du Lean en entreprise. C’est même, selon moi, l’endroit du Lean par excellence…, ce qui explique aussi son succès. Et je vais tenter de vous le démontrer en comparant usine et numérique."
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Tout d’abord, il s’agit d’impliquer l’ensemble des salariés à l’évolution de l’entreprise. C’est exactement la définition d’un RSE,
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"Déjà 10 ans que les bases du Web 2.0 ont été posées. L’irruption des médias sociaux dans les stratégies d’entreprise est plus récente. Facebook, Twitter ou encore LinkedIn, impliquant tous un usage grand public et personnel, entrent désormais peu à peu dans la sphère professionnelle, conduisant à brouiller les univers."
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l’entreprise du futur ne se conçoit plus uniquement en termes technologiques, mais de manière fondamentale via son approche managériale.
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ncore faut-il que les collaborateurs soient d’accord pour modifier leurs habitudes de travail, travailler de manière plus ouverte alors que la culture reste encore parfois au huis clos ou aux "réunionites" internes, trouver une nouvelle valeur ajoutée au travail fourni, et accepter d’être en permanence sollicité par l’ensemble des parties prenantes des projets.
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"Soyons clair, quand on parle ici d’entreprise 2.0 on parle bien de cette dernière dans ses trois dimensions : interne, externe et présence ce sur les médias sociaux. Voici la synthèse de différentes études qu’a fait Dion Hinchcliffe, du Dachis Group, au dernier Enterprise 2.0 summit qui s’est tenu à Paris en février."
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Cela va conduire à une réduction de certains coût, notamment au niveau des coûts de communication et de voyage compris entre 10 et 20%
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Mais cela a aussi un impact sur la productivité de 30% grâce à un gains de temps pour accéder à l’information recherchée et une montée en expertise.
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"I also believe that training people on tools puts the emphasis on the wrong things (e.g., which buttons to click), but that training people on new socially-enabled ways of working is paramount.
What business problems do you have that could be solved by collaborating better internally?
What business processes are involved in the cited business problems?
How could you change the way management and employees execute these processes to address the cited business problems?
How will we educate and train management and employees on this new way of working?"
"A recent study by PulsePoint Group in collaboration with The Economist Intelligence Unit titled, “The Economics of A Fully Engaged Enterprise” (their definition is close to that of a social business, see below) found that companies that fully embrace social business initiatives are experiencing four times greater business impact than companies that do not."
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in the most companies where social business is a priority, the CEO and other executives are the vital advocates for cultural change that drives deeper levels of engagement within the organization.
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"Looking beyond ROI and hard benefits, insurers are turning to Web 2.0 concepts to invigorate internal operations.
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Social technology may not promise ROI in a conventional business sense, but the benefits can be culturally and logistically inherent, according to a recent report from Celent.
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Some insurers, recognizing the value of sharing and openness across very large organizations, are engaging in the adoption of programs seeking a change in culture via communication networks. Based on the experience of these insurers, Celent lists five key benefits of social platforms: timeliness, visibility, discovery, sharing and crossing of boundaries.
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