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Management 2.0 : collaborer, l'avenir de l'entreprise?
Ceci est le dernier billet avant la pause de mi-année. Je reviens sur une interview accordé au McKinsey Quarterly par John Chambers le CEO de Cisco, , qui pour moi est l'exemple même de l'entreprise 2.0. J'avais déjà parlé de cette entreprise ici. Si John Chambers aborde différents sujets (la crise, les partenariats public-privé, la question du leadership, les technologies web), c'est surtout la partie sur l'entreprise collaborative qui m'intéresse dans ce cas.
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Ainsi Chambers s'investit dans seulement deux ou trois
communautés, les autres directeurs aussi (malgré leur penchant pour le
commandement), et ainsi ce n'est plus 10 personnes qui font tourner
l'entreprise, mais 500. -
Il ne s'agit plus pour les directeurs d'attendre les "reportings" des
collaborateurs et vérifier le budget. Le directeur doit devenir le porte-parole
de sa communauté et la représenter efficacement. Surtout que les décisions sont
transversales et impactent toute l'organisation.
Conversations with global leaders John Chambers of Cisco
In this video, Chambers explores approaches to decentralized management and leadership. He also provides perspective on the future of Web technology and the opportunity that an economic downturn provides for strategically minded companies
How Cisco uses Social Media
Gibson opened her talk with a statement that captures the essence of social media at Cisco.
“In a world where everything is open, we value openness and transparency.”
There are three ways that Cisco uses social media especially blogs to drive customer engagement:
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While Cisco is very focused on ROI, there are no standard metrics, so it uses a variety of metrics. For example: they look at the free media impressions from social media activities and measure how much does that would have cost them to assess cost savings. However, since social media is resource and management-intensive, the cost for it is still fuzzy.
Cisco Study Finds Telecommuting Significantly Increases Employee Productivity, Work-Life Flexibility and Job Satisfaction -> News@Cisco
Today, Cisco announced the findings of its Teleworker Survey, an in-depth study of almost 2,000 company employees. The study, conducted to evaluate the social, economic and environmental impacts associated with telecommuting at Cisco, revealed that a majority of respondents experienced a significant increase in work-life flexibility, productivity and overall satisfaction as a result of their ability to work remotely.
The Future of Enterprise Computing and Collaboration by Alan Cohen
Check out the YouTube video "Alan Cohen, Cisco VP Enterprise Solutions, on Enterprise Strategy" where you will see an interview with Alan Cohen himself, Vice President, Enterprise Marketing, that lasts for a bit over four minutes and which touches base on a number of different topics related to the future of Enterprise Computing and Collaboration, as he has written over at the blog Collaboration - The Workplace: A New World of Communications and Collaboration. Plenty of very interesting and juicy insights on where we are heading with all of this social networking in the business world.
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moving away from the traditional concept of the physical office, where we are now more mobile than ever (With a great set of choices in mobile devices to chose from!); where our work spaces are defined by who we are and how we get connected regardless of the place and the time; where we, knowledge workers, get to define and establish our own "offices" no matter our location or environment to carry out our own tasks.
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And right in between is us, Gen Xers, acting as bridges between both groups and becoming the glue that will help connect both strategists and doers within the corporate environment trying to drive innovation, knowledge sharing and collaboration into a new wave of open, public and more transparent interactions!
“Command and control is dead”: the shape of next gen organisations is social networks | Open (minds, finds, conversations)...
Hunting around for more on the Cisco approach, I came across this lecture (can’t embed the video, please follow the link) John Chambers gave at MIT in January. It’s very, very good indeed - my ears pricked up especially at about 18 minutes in when he started talking about managing the 65.000 person business via social netowrks.
Cisco as an emerging Enterprise 2.0 case example
What makes this case study useful and interesting is its emphasis on organization not technology. There’s an undercurrent in the article that everything is all a bit “socialist” somehow and isn’t that a surprise, which I found annoying at points. The more interesting point is that a bunch of engineers and big-organization executives are essentially concluding that hierarchy isn’t scaling well enough to meet their goals.
Cisco’s Chambers sees collaboration fueling productivity gains; Web 2.0 as new enterprise engine? | Between the Lines | ZDNet.com
The difference this time around: In the mid-90s those productivity gains were based on big enterprise resource planning rollouts that could wreck a company. Today, Chambers is talking implementations of Web 2.0 tools and collaboration.
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And there’s a payoff. Chambers said that collaboration tools and Cisco’s Telepresence technology saved the company $150 million a year in travel expenses.
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“For the first time collaborative IT will be so intertwined with the business strategy you won’t know the difference between the two,” he said.
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Cisco I-Prize – Mining the Web and the World for Innovation: Enterprise 2.0 Blog: News, Coverage, and Commentary
Cisco has launched a contest and invited the world to give it great ideas. The winner gets to join Cisco and is funded to make the idea real. More specifically, “the winning team may have the opportunity to be hired by Cisco to found a new business unit and share a $250,000 signing bonus. Cisco may invest approximately $10 million over three years to staff, develop, and go to market with a new business based on your idea.”
b-spirit.com » The Network is The Power of Us
Pour le CEO de CISCO les outils Web 2.0 vont radicalement changer la manière dont fonctionne l'entreprise. Les réseaux sociaux vont transformer la structure de l'entreprise. On passera d'un monde de transaction à un monde d'intéraction.
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