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20 Nov 08

Launch of the Enterprise Social Network Strategy report: what senior executives REALLY think about social networks inside the organization - Trends in the Living Networks

The majority of large Australian companies are trialing social networks within their organisations and senior executives believe that, rather than being a waste of employee time, there is substantial value to be harvested from connecting with Web 2.0, a report released today says.

rossdawsonblog.com/...launch_of_the_e.html - Preview

Autralia socialnetworks collaboration strategy adoption generationy timemanagement talents

Our trial of social networks is going exceptionally well – there is very positive feedback from employees. They see it as a personal touch that improves their enjoyment of the work environment.”
“What if I have one of my best performers spending an hour a day on Facebook - do I really want to stop them?”
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- “The whole organisation is about collaboration. So the area of social networks is really critical for us, particularly if we want to provide a seamless service delivery to the client.”
- “For Gen Y, social networking is much more open than traditional computing. Look at gaming. They have a collective mindset – achieving common goals is more important to them. They either win together or they don’t win. ”
- We are serious about finding ways to engage people. We have to compete for talent.
- “The way products and services are sold in our industry will be vastly different to how it is done today”
- We have an evolving strategy. Fail fast and cheap. We’re finding that’s the best strategy