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10 Jul 09

How 1.5 is Greater than 2.0

I found Tom Davenport's discussion of Why 1.5 is Greater than 2.0 by way of Bill Ives in Mixing Old and New School Communication. Davenport talks about the social reasons in favor of a blend between social and traditional approaches. I think an answer to How 1.5, in this context, is Greater than 2.0 is both social and structural.

traction.tractionsoftware.com/...Blog1084 - Preview

1.5 socialweb structure socialmedia enterprise1.5 enterprise2.0

15 Jun 09

Why 1.5 Is Greater Than 2.0

Of course, it's more romantic and revolutionary to assert that only the masses can generate useful content. It's appealing that the hoi polloi can replace experts, editors, and experienced professionals. It just doesn't happen to be true. The key word is "augment," not "replace." 1.5 is greater than either 1.0 or 2.0.

blogs.harvardbusiness.org/...why_15_is_greater_than_20.html - Preview

enterprise2.0 enterprise1.5 2.0 1.5