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Jul
10
2009

I found Tom Davenport's discussion of Why 1.5 is Greater than 2.0 by way of Bill Ives in Mixing Old and New School Communication. Davenport talks about the social reasons in favor of a blend between social and traditional approaches. I think an answer to How 1.5, in this context, is Greater than 2.0 is both social and structural.

1.5 socialweb structure socialmedia enterprise1.5 enterprise2.0

Jun
15
2009

Of course, it's more romantic and revolutionary to assert that only the masses can generate useful content. It's appealing that the hoi polloi can replace experts, editors, and experienced professionals. It just doesn't happen to be true. The key word is "augment," not "replace." 1.5 is greater than either 1.0 or 2.0.

enterprise2.0 enterprise1.5 2.0 1.5

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