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Bertrand Duperrin

Bertrand Duperrin's Public Library

19 Nov 09

Change Your Culture by Changing Your Stories

"So how do you begin changing something so complex? Start by changing the stories that people tell."

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change changemanagement stories storytelling norms deviations

  • If you want to create a culture of communication, leave your BlackBerry at your desk when you go to important meetings. If your actions deviate from the norm, you can be sure people will tell stories about them.

Top Dogs Say Social Networks Have a Bite

"If attendees at KMWorld 09 needed any further convincing that working in interconnected environments where people operate in social networks is an important issue, here’s some brand new research out today from the Society for New Communications Research suggesting that C-level execs are increasingly taking this new set of conditions seriously!"

www.fastforwardblog.com/...ay-social-networks-have-a-bite - Preview

socialnetworks executives top-executifs decisionmaking decisionsupport

  • Professional decision-making is becoming more social – enter the era of Social Media Peer Groups (SMPG)
  • Professional networks are emerging as decision-support tools
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Matrix: The Four Social Support Strategies

"The challenge is that these teams are unable to scale, even a support team of ten full time folks at Comcast will have a hard time responding to all customers in all social channels. As a result, expect companies to resort to scalable ways to respond to customers, such as:

The Four Social Support Strategies"

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socialsoftware customers support customersupport employees

  • 1) Do Nothing: Use Legacy Support Channels
  • 2) Employee Based Support:  Employees Respond to Customers
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18 Nov 09

The Rise Of Networks, The End Of Process

"For decades, business planners have made a distinction between repetitive, lock-step processes, where very little variability is involved (think pharmacy), and more free-form, unstructured processes where a higher degree of variability is expected (think emergency room). Taking the abstraction of a process out of the world of chemistry, manufacturing, and logistics, and treating the people involved as so many chemicals, gears, or trucks seemed like a good idea in the past, but is not going to be workable, going forward."

www.stoweboyd.com/...tworks-the-end-of-process.html - Preview

process networks socialnetworks

  • We will have to devise a new, richer way to think about people's interactions -- via social networks -- and our connection to mechanical processes and devices.
  • We will still get some value out of thinking through business models structurally, and choreographing steps in production or the delivery of service. But the sophistication of machines and customers means that more and more of the steps will have a wider range of alternatives,
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Managing Employee Innovation Communities

"Tapping a diversity of perspectives has been empirically proven to increase the quality of ideas. Indeed, this is one of the benefits of setting innovation communities. By investing some time in establishing a community management plan, organizations will see a nice return on their innovation efforts.\n\nThere are three distinct phases to innovation community management:\n\n 1. Pre-Launch\n 2. Early Community\n 3. Mature Community"

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communties innovation maturity framework campaigns goals measurement metrics distributedinnovation

    • Early enthusiasts will be found among those with a demonstrated interest in:


      • Advancing innovation
      • Improving the way the company operates
      • Use of social software
  • Providing direction is a key component of surfacing ideas that will make a difference. The focus areas can start out limited to a set of key opportunities and issues that need addressing. Organizations can also use their top strategic initiatives as their innovation target areas.
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The Wrong Definition of Sales 2.0

"I believe that Sales 2.0 is the addition of new processes and tools layered on top of traditional sales principles that when combined can enable more effective selling. Sales 2.0 is like combining the art and science of sales together for a synergistic effect — one component is not nearly as explosive without the other."

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sales sales2.0

'The Purpose of a Business is to Create a Customer'

"Packed full of common sense and combined with a strong sense of business’s responsibility to society, two of my favorite Drucker bumper sticker quotes are ‘Knowledge has to be improved, challenged, and increased constantly, or it vanishes‘ and ‘There is an enormous number of managers who have retired on the job‘, which somehow seem to fit together very well."

blogs.zdnet.com/collaboration - Preview

peterdrucker management customers knowledge ROA productivity objectives knowledgeeconomy knowledgeflow

  • The 200 page report systematically examines trends across 14 industries, to further explore by industry why return on assets (ROA) for U.S. public companies has declined by 75 percent since 1965. John Hagel has fleshed out on his blog a summary of the key perspectives emerging from their industry analysis under the following headings:


    * Deterioration in performance is widespread

    * Advances in labor productivity fail to improve return on assets

    * Innovation, at least as traditionally defined, does not appear to offer a solution

    * Traditional measures of competitive intensity understate the challenge

    * Worker passion is at very low levels across all industries

  • Twentieth-century institutions built and protected knowledge stocks—proprietary resources that no one else could access.
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5 Impressive Real-Life Google Wave Use Cases

"Should you happen to be one of those people, we’ve got a number of different resources that you can use to get up to speed with Google Wave. This time around, however, we wanted to look at how people are actually using it now. From process modelling and customer service, to project collaboration, annotation, and gaming, the examples listed here highlight the power of the newborn medium, and in part, showcase what we can expect as the platform matures."

mashable.com/...google-wave-use-cases - Preview

googlewave collaboration realtime usecase casestudies SAP salesforce modeling customers customerservice RPG

Looking to the Past for Enterprise 2.0 Adoption Principles

"These days there are incessant debates about the adoption of Enterprise 2.0 platforms, tools and practices.

We’ve been here before … we just did not have the infrastructure or the tools, nor the awareness or skill levels of large numbers of people.

As information technology first began its relentless march into the daily lives of people in the areas of work (mainframes, early integrated systems, desktops computers in the workplace) and general information-seeking (early days of websites and the Web), thinkers and organizational development conultants began paying attention to the intersection of technology and sociology. Many of the grandfathers and grandmothers of the field of organizational development will find the material on socio-technical systems familiar, and perhaps refreshing in the context of networked workplaces."

www.fastforwardblog.com/...rprise-2-0-adoption-principles - Preview

enterprise2.0 management organization socio-technical socio-technicalsystems workdesign

Communautés 2.0 en entreprise: trois niveaux personnalisés!

"On a cru au départ au grand paradigme de la transformation globale et uniforme de l’entreprise traditionnelle en entreprise 2.0. La pratique est en train de prouver le contraire… En effet, plus je travaille avec mes clients au déploiement de stratégies Web 2.0 et de certains de ses outils à l’intérieur de leurs entreprises, plus je m’aperçois que ce déploiement doit se faire de façon graduelle, par projets pilotes."

emergenceweb.com/...se-trois-niveaux-personnalises - Preview

enterprise2.0 pilots implementation communities communitiesofinterest communitiesofpractices projectcommunities

  • Premier niveau


    Comme nous venons de le voir, le premier niveau de communauté touche l’entreprise dans son ensemble. Des communautés que je nomme d’intérêt et qui sont ouvertes à tous les employés: profil personnel et professionnel à partager avec tous afin de faciliter la communication et la conversation, faciliter aussi l’identification des expertises et faciliter l’innovation participative.

  • Deuxième niveau


    À ce niveau, les communautés se spécialisent et deviennent des communautés de pratique, si chères aux spécialistes des ressources humaines qui ne jurent que par la gestion du savoir. En effet, c’est à ce niveau que les communautés génèrent des contenus d’expertise ou de mémoire d’entreprise™ à partager entre employés d’une même spécialité en vue d’un transfert générationnel.

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Will Enterprise 2.0 Drive Management Innovation ?

"What is today called Enterprise 2.0 can also be seen as the emergent stage of the intersection of significant advances in information technology, management science applied to business process and the analysis and control of operational activities. These forces and factors are converging in today’s workplaces, wherein a continuous flow of information is the rule rather than the exception. Thus, as Hamel asserts, it’s useful if not essential to cast a critical eye on the assumptions about static sets of tasks and knowledge arranged in specific (and relatively static) constellations on an organization"

www.fastforwardblog.com/...20-drive-management-innovation - Preview

garyhamel enterprise2.0 management management2.0 decisionmaking workdesign organization process

  • The 2.0 label is said to denote a more interactive, less static environment.  Whether we like it or not, we are  passing from an era in which things were assumed to be controllable, able to be deconstructed and then assembled into a clear, linear, always replicable and thus static form to an era characterized by a continuous  flow of information.
  • I believe that we need to revisit the fundamental principles of work design AND the basic rules used to configure hierarchical organizations in which the primary assumption is that knowledge is put to use in a vertical chain of decision-making
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Social Software 2.0: Enterprise Process Ubiquity

"In talking with people about the Enterprise 2.0 industry, I like to insert yet another versioning number scheme:

* Social Software 1.0
* Social Software 2.0"

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socialsoftware enterprise2.0 crm workflow process sales

  • Social Software 1.0 is the “Tools Era”. Put these collaboration and information sharing tools in place, then let the benefits flow. And the benefits do flow.
  • Here’s how I define Social Software 2.0:


    The integration of collaboration, increased findability, social networking and crowdsourcing into core enterprise activities requiring defined workflows, specific user sign-offs, results measurement and role-based access.

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What is Social CRM and why it is important

"Social CRM is the business strategy of engaging customers through Social Media for building trust and brand loyalty."

www.customerthink.com/...al_crm_and_why_it_is_important - Preview

socialcrm trust customers brand brandloyalty engagement financialperformance

  • Research has shown strong evidence that Social Media Engagement correlates to Financial Performance
  • Engagement is more than just setting up a blog or Facebook profile and letting viewers post comments,

Resistance to change: The real Enterprise 2.0 barrier

"Large organizations continue to embrace Enterprise 2.0 as a viable addition to the corporate business process toolbox. As evidence, look no farther than the rapid growth of The 2.0 Adoption Council, which was founded this past June and currently boasts more than 100 member organizations, each of which has more than 10,000 employees.

Despite clear interest from the enterprise, discussion persists around obstacles to large-scale adoption of Enterprise 2.0 approaches, tools, and methods."

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enterprise2.0 adoption change changemanagement failure


  • The fundamental challenge to rapid diffusion of Enterprise 2.0 in large companies and the government is fear of change. As with all business activities, the human element remains a basic driver of success and failure. Enterprise 2.0 practitioners, consultants, early adopters, and observers should recognize the reality of these obstacles and plan accordingly.

Entreprise 2.0 : Les promesses du management moderne enfin tenues ?

"Peter Drucker est le premier à définir le Knowledge Worker en 1929. L’excellent David Weinberger (un des terroristes du Cluetrain Manifesto) peut bien dire qu’il s’agit là d’une définition pompeuse, elle n’en reste pas moins prodigieusement visionnaire. Toute sa théorie sur les organisations du XXème siècle est articulée autour de ce travailleur de la connaissance."

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peterdrucker management knowledgeworkers participation collaboration emergence agility transparence simplicity trust entreprise2.0 management2.0

  • Cette notion de management participatif est aussi au coeur de la reflexion de Peter Drucker :


    Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a dangerous mistake.

  • La réputation dans le monde connecté est l’évaluation quantifiée de la contribution de l’individu par ses pairs.
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Why You Can't Use Personal Technology at the Office

"At the office, you've got a sluggish computer running aging software, and the email system routinely badgers you to delete messages after you blow through the storage limits set by your IT department. Searching your company's internal Web site feels like being teleported back to the pre-Google era of irrelevant search results.

At home, though, you zip into the 21st century. You've got a slick, late-model computer and an email account with seemingly inexhaustible storage space. And while Web search engines don't always figure out exactly what you're looking for, they're practically clairvoyant compared with your company intranet.

This is the double life many people lead: yesterday's technology for work, today's technology for everything else. The past decade has brought awesome innovations to the marketplace—Internet search, the iPhone, Twitter and so on—but consumers, not companies, embrace them first and with the most gusto."

online.wsj.com/...3567204574499032945309844.html - Preview

technology productivity IT ITpolicies personaltechnology corporatetechnology google outlook virtualmachines search spotlight apple macintosh

  • Companies now have an array of technologies at their disposal to give employees greater freedom without breaking the bank or laying out a welcome mat for hackers
  • Some forward-thinking companies are already giving employees more freedom to pick mobile phones, computers and applications for work—in some cases, they're even giving workers allowances to spend on outfitting themselves. The result, they've found, is more-productive
  • 5 more annotations...
15 Nov 09

I don’t want to share, that’s counter to meeting my objectives…and reward!!

"Even if we do all the right things like facilitate, understand human behaviour, create and nurture conditions for participation, have an enterprise-wide concept…I don’t think it’s enough.

We need a complementary top-down shift to a new culture of working, as I said in my last post, a move from a competitive to collaborative organisation. "

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collaboration sharing incentives rewards objectives management

  • If I’m rewarded just for my achieving my personal output, I don’t have an incentive to share as what I know gives me the edge, it’s not about the organisation, it’s all about me.
  • So yes it’s natural to share, as it’s a need, actually it’s survival…but this needs to be seriously recognised and harnessed as a strategy, and a smart strategy where it cooperates and is cohesive with other strategies. ie you can’t have a strategy about sharing is important, if you have another strategy that essentially says hoarding is important
  • 1 more annotations...
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