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Jun
28
2010

  • t’s so easy to look at a startup and think of the ten startups before that tried to solve the same problem and failed. In fact, most startups look sort of dumb in the really early stages, mostly because if they were so ob
Nov
21
2008

  • Attack ads don't always work. There's a reason most product marketers don't use attack ads. All they do is suppress sales of your opponent, they don't help you. Since TV ads began, voter turnout has progressively decreased. That's because the goal of attack ads is to keep your opponent's voters from showing up. Both sides work to whittle down the other. In a winner-take-all game like a political election, this strategy is fine if it works.

      

    So why didn't the ads work this time?

      

    The tribe that Obama built identified with him. Attacking him was like attacking them. They took it personally, and their outrage led to more donations and bigger turnout. This is the lucky situation Apple finds itself in as well. Attacking an Apple product is like attacking an Apple user.

Jun
11
2008

  • Take your shoes off, get comfortable - it'll be a long ride.
  • .Put on some facial lotion before the flight.
  • 10 more annotation(s)...
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