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Buy an S.U.V., Save the Planet - Freakonomics Blog
To give our brains a break, we might adopt a better way to look at fuel efficiency, aided by the manipulation of a mathematical tool in use in the Indus Valley almost 5,000 years ago — the unglamorous fraction.
The trick is one that even fourth-graders can master: invert the fraction. Let’s consider not miles per gallon but gallons per mile (or, to make the numbers prettier, gallons per hundred miles). By this metric, we get an unclouded picture: the Prius uses 2.17 gallons per hundred miles, the RAV4 uses 4.17, and the Range Rover uses 7.14.
Thanks to the mileage mirage, our efforts as a society may be somewhat misplaced. There are plenty of policy ideas afoot to get people into state-of-the-art, fuel-efficient cars, but a lot less interest in simply getting people out of the worst gas guzzlers into moderately more efficient alternatives, even within the same fuel-hungry class.
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