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21 Nov 06

Yahoo: Find Your Strategic Advantage Against Google: Financial News - Yahoo! Finance

  • that sounds about right - bedouin on 2006-11-21

  • Google injects every initiative it can with its core search DNA. Yahoo must do the same with its communications and community DNA. And on that front, my advice is to first dismantle the ill-conceived Yahoo Media Group and reorganize its interface to traditional media and Hollywood with its core social media assets. They made a very big and expensive mistake by bringing in a traditional broadcast TV executive to run this group… one that AOL seems destined to repeat with their recent executive shuffle. The rules of broadcast media are antithetical to the factors that drive social media, and the thing that I will agree with Brad on is that such insights and visions must be something that is intuitive and native for the leadership at the top.

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