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I favor the term Edgling because I want to move away from media metaphors, and use economic or sociological ones. This is not about who is "producing content" and who is "consuming" it: which is the basic paradigm of media thinking. Instead, it is about control moving from the central, large, mass-market organizations -- which includes media companies, but also other large organizations, like government, religious organizations, and so on -- out to the individuals -- we, the people -- at the edge.
"The internet favours the outsider, and gives them the ability to quickly mobilise supporters and money online."
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The internet favours the outsider, and gives them the ability to quickly mobilise supporters and money online.
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Mr Noble says he expects Mr Obama to raise $1 billion online during the 2008 campaign, 12 times as much as John Kerry raised through online fundraising in 2004.
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