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The Big Money Twitter 12 | The Big Money
Top companies using twitter and how they are using it.
Ping - Hiring Tweeters and Bloggers to Send Ads - NYTimes.com
Story about advertising services using "influencers" to recommend products or services to friends for a fee. Twitter based.
5 Steps to Going Viral on Twitter | Copyblogger
5 steps for going viral on twitter. Content and structure of tweets that get re-tweeted.
What the Horizon Realty Fail Can Teach You About Social Media | Copyblogger
Overview of the Horizon Realty story (where they sued a twitterer for posting a tweet about mold in her apartment) and how this backfired, yielding a great deal of negative publicity.
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As a matter of fact, it isn’t your story any more. It belongs to everyone, and they’ll do what they please with it.
The 7 Harsh Realities of Social Media Marketing | Copyblogger
7 things you should consider about social media marketing--it isn't all as rosy as sometimes painted.
Checklist: Develop a Successful Advocacy Program « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Checklist for developing a successful advocacy program
Social media's uses continue to grow in PR, marketing » Abilene Reporter News
Article with several examples of businesses using twitter or facebook.
Community Marketing Blog: 5 Reasons Why 90% Of Social Media Efforts Fail
5 reasons why most social media efforts fail.
Corporate Twitter Toolbox: Twitter Tools for the Enterprise
Excellent review of clients, tools, and practices for corporations using twitter. Good links at the bottom to additional articles of interest.
Twitter Analytics for "Analytics": Juice Analytics
Article with links to twitter analytics tools, but more importantly it discusses the issues behind gathering good data to start with.
Twitter ‘followers’ sometimes a marketing tool - Tech and gadgets- msnbc.com
Article about the pitfalls of trying to "pad" your followers so that new accounts look popular.
Building the user-centered web | Ben Werdmuller
Some interesting and practical advice about social networks and how to build a user centered electronic environment. Some historical information about how the web was used in the beginning and how that use has changed over time.
10 Tips For Managing Twitter As Your Usage Increases | Blog of Mr. Tweet
10 ways to keep twitter under control, escpecially for business users.
Twitter Trust #Fails | Collaboration 2.0 | ZDNet.com
Really thought provoking article about the downside of social media. Twitter is the main theme, but it also applies to other social media venues.
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A ‘Trust #Fail’ is when you let everyone who can see Twitter, including your 2000 followers, know that you’re heading out of town and leaving a lot of expensive video equipment at home.
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When Twitter made it’s way to my radar I looked at it as a curiosity, then started experimenting. I thought it through and in light of where I was / am in my career I decided to lower the curtain a bit and let you see more of my personality. I watched some of you get more engaged because you started to realize there’s a person (flaws and all) back there, and I watched some of you recoil in horror because I’m not what you projected on me….
I approached that as a place to be less formal and more off-the-cuff, honest and “human”. I was not expecting to broadcast details of my love life there, but it happened because I’m in love and it’s all I think about and that’s that. If this has bummed you out or destroyed what you’ve projected on me, fair enough - it’s probably time for you to leave. You are right, I’m not the same person I was in 1994 (and I’m happy about that). Are you?
Looks like the Metal Sludge contingency has discover Twitter! Finally! For those of you that don’t know what this is, please let me explain. Metal Sludge is the home of the absolutely worst people I’ve ever come across. It’s populated mainly by unattractive plump females who publicly fantasize about having sex with guys in bands. Kind of like a role-playing game where people NOBODY will **** make up stories about their incredible sexual encounters with people they WISH they could ****.
It would be kind of funny in a sad and pathetic way except the fun doesn’t stop there - hate and good old-fashioned outright blatant racism are also encouraged to spice things up and remind you how truly ugly these scourges are. TRULY ugly on the inside (the outside is obvious)….
….I will be tuning out of the social networking sites because at the end of the day it’s now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule.
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Great Examples of Corporate Twitter Use - Search Engine Guide Blog
Two examples of corporate use of twitter. Southwest Airlines and Zappos.
16 Examples of Huge Brands Using Twitter for Business
16 major corporations using twitter.
Around the Corner-MGuhlin.org: Brain Blip on Web 2.0
Good prompt for a presentation, activity, or forum posting.
How do you relate to Web 2.0?
* Fear
* Responsibility
* Accountability
Take a viewpoint and create your material; present to the class. Ought to be a good discussion.
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