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Older listing from 11/2008. I'll go look for their latest. They run 1,000 socialmedia blogs through an "influence ranking algorithm to net 100, and publish every 2 months.

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All the companies that get credit today for doing social media well--Zappos, Dell, Comcast--have all become comfortable with letting individuals from their company become the faces for their brand. These are the voices that I often call "accidental spokespeople." Within them is the real secret to using social media to be a brand that actually matters: offering a real human connection.

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Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. http://www.sysomos.com/insidetwitter/

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The Scientist published that "Merck paid an undisclosed sum to Elsevier to produce several volumes of a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles--most of which presented data favorable to Merck products--that appeared to act solely as marketing tools with no disclosure of company sponsorship. "

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By Erik Qualman, Search Engine Watch, Apr 6, 2009

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