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22 Dec 06

Communication Revolutions: Marketing in 2007

    • Marketing in 2007





      From ANA musings- the blog from the President of the Association of National Advertisers - 10 ways that Marketing will change in 2007



      1. Consumer in Control
      2. New Agenda for Agencies
      3. Hail to the Chief:
      4. Unconventional Outreach
      5. Media Buying Metamorphosis
      6. Let the Fighting End
      7. Organizational Overhaul
      8. Research Renewal
      9. Blow up the Back Room
      10. Continuous Marketing Reinvention:


      And a great post from Online Spin about #1 Consumers in Control








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