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Art Gelwicks's Library tagged marketing →  View Popular

18 Dec 08

edSocialMedia » Why Schools Shouldn't Ignore Social Media

  • 6. 272 million manage a profile on a social network. How many of these 272 million are your current students, parents, faculty or alumni? 15%, 20 or 25%? The strategy many schools continue to use which relies heavily on printed materials, costly mailings and flat, one-way communication is not going to work on these 272 million. The percentage of members in your school community using social networks like FaceBook and LinkedIn is going to continue to increase exponentially. Taking steps to formulate a solid communication strategy around these tools is going to be critical to your schools advancement goals.
    • This stat, while interesting, belies the greater issue for educators. There is no question that adoption rates are high but what are we sharing and discussing with students when it comes to these profiles and the information that can be derived not only by people by by corporations. - on 2008-12-18
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A Business Approach to Social Media | Small Business Marketing Blog from Duct Tape Marketing

Some plain thoughts about marketing on social networking systems.

www.ducttapemarketing.com/...a-is-a-tool-its-not-a-religion - Preview

social networking marketing

  • Too many social media evangelists want to portray tools like twitter and Facebook as some sort of new Utopian Society where rules and pure uses are established and must not be challenged. Look, I know that there are certainly “generally accepted” rules of behavior, but the same rules exist in every corner of human interaction.


    Don’t be rude, don’t be boring, give to get.

    • Ah, you have to love a basic summary. The last sentence is one to live by. - on 2008-12-18
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  • explore, participate, converse authentically
    • Again...an excellent thought...skip the rest of the sentence and you're in good shape. - on 2008-12-18
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Is Your Photo Avatar Making You Look OLD? | Mobile Technology in TAFE

  • Having the one online identity across all your accounts makes it easier for others to connect and relate to you.
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