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The watchword for community investment is to nail up in the boardroom “CSR minus HR equals PR” ie that employee involvement is one of the most vital ingredients in achieving real community impact as well as building more responsible businesses. In 1994 BITC ran the first Employees in the Community Awards and I think received only six entries – and Allied Dunbar – now Zurich - won for its pioneering employee involvement programme which continues to be an outstanding programme to this day. A catalogue of community engagement opportunities starting with ‘Taster opportunities’ to longer regular commitments - trustees of charities, school governors, all sold with energy and departmental champions turned out to be the trail blazer model which fifteen years later the vast majority of responsible businesses in the top 100FTSE would embrace.

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Economic Downturn Dame Julia Cleverdon Community uk economy london credit finance