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18 Aug 06
Influence
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According to sociologists and anthropologists, one of the most widespread and
basic norms of human culture is embodied in the rule of reciprocity. This rule
requires that one person try to repay what another person has provided. By
obligating the recipient to an act of repayment in the future--the rule for
reciprocation allows one individual to give something to another with the
confidence that it is not being lost.
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