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Christine Gierer is a self-effacing writer and self-taught jewelry maker who has been making wire, gemstone, mixed media, metalwork, and altered art jewelry for over 7 years. She has been helping people learn jewelry making techniques online since 2007 through her website, blog, and articles. When she�s not writing lively yet stupendously informative articles, or experimenting with atrociously expensive jewelry making materials, Christine is found doing her best to be a great stay-at-home mom.

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I know what you’re thinking. I have no money to pay for a course! But think about it. Successful businesses don’t happen by themselves. Smart businesspeople invest in training because they know it saves time and effort in the long run. Trial and error is very expensive. So if you’re on the fence on this, then go ahead, invest in yourself. I probably sound a bit like a used car salesman now, but it’s so true! Really! Investing in training is a smart business decision in the long run, and the smart businesses are the only ones that make enough money so you can quit that crappy day job and start making jewelry full-time.

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Great copy = more sales so try to use great copy in your descriptions. Copy just means the words you use. The best results come if you write conversationally, talking directly to the viewer, and give benefits (what’s in it for me?) first before the features.

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I love E-books. They can be a treasure trove of information worth their weight in gold. Of course there is a lot of crap out there as well but there are a lot of gems too.

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Many designers “design” the jewelry but never fabricate it themselves.

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Here’s another really good e-book with lots of good info for jewelry makers and wanna-be-jewelry makers.

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The best results come if you write conversationally, talking directly to the viewer, and give benefits (what’s in it for me?) first before the features.

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I think most people who sell jewelry fall into this category. Does this sound familiar, “You made that?! You should sell these!”.

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jewelry book review marketing selling christine gierer

In the olden days of the Internet (early 1990’s), that books, movies and music would sell well online, but crafts, jewelry and clothing, would not. In recent reports, retail jewelry sales have jumped as much as 250% in the first quarter of 2007.

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The focus of this book is on the how-to and day-to-day running of a jewelry design business but if you are looking for info on how to make jewelry, it has some pretty good info about how make jewelry too.

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book review resources selling marketing psychology business jewelry

Great copy = more sales so try to use great copy in your descriptions. Copy just means the words you use. The best results come if you write conversationally, talking directly to the viewer, and give benefits (what’s in it for me?) first before the features.

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