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Touching and eye-opening essay in Newsweek on net addiction.
The Internet is addicting, says psychologist David Greenfield, founder of the Center for Internet and Technology Addiction in West Hartford, Conn., because it works on a "variable ratio reinforcement schedule," which is a fancy way of saying that it gets you high every once in awhile. This is based on a theory first espoused by renowned psychologist B. F. Skinner—not knowing whether a reward is coming is actually more compelling than being able to count on results every time.
"It can be as simple as finding an e-mail you like, hearing from somebody you love, being told a cousin is coming to visit, interspersed among a lot of neutral, less-salient information," Greenfield says. "You don't know how desirable that will be or when you're going to get it."
You can't shut off their brains - but you can shut them up. See: Wash Post Editor Ends Tweets.
And ! - Wash Post said an editor had been working on a new social media policy for 4 months.
Curious: Report says Guardian hasn't discussed with @rafatali that it's considering selling PaidContent.
The story implies the site's appeal is more about prestige and its influential media audience - but that it isn't making a lot of money for Guardian. No clarification on what a lot or a little means here. Curiously, the story also says two key insiders - Rafat Ali and Caroline Little - are unaware of any desire to sell.
This is a big deal: A major private equity investor is backing a nonprofit to boost local news coverage in SF
And ... outsourcing soe of the labor to UC Berkeley students
And ... creating a cheap pipeline of content to PBS and NYTimes
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