Aaron McRann's Bookmarks tagged research → View Popular

You are here: Diigo Home > Aaron McRann's Bookmarks

Expand All 1 - 13 of 13

Venture Capital Database

VentureDeal is a venture capital database that provides the latest information about venture-backed technology companies, venture capital firms and transactions in the United States.

VentureDeal is updated daily and offers convenient access to detailed and actionable information for business development, funding search and venture investment goals. VentureDeal is based in Menlo Park, CA.

Tags: research on 2008-05-20 -All Annotations (0) -About

more fromventuredeal.com

8Expand

Online Travel Statistics No Tourism Business Can Ignore | Tracking Tourism: The Tourism Research Blog

2007 Travel Stats are down (online)

Tags: tourism, research, statistics on 2008-04-18 -All Annotations (0) -About

“For travel shoppers, seeing really is believing. The fact that travelers find these visual tools to be so influential suggests that online rich media, including content-rich, three-dimensional maps, will be an increasingly important part of the travel-planning process,” said Cathy Schetzina, director, research at PhoCusWright. “Traveler review sites that incorporate these visual elements are likely to be more appealing.”
PhoCusWright found that rich media trumps reviews when it comes to influencing travel bookings. Their recent Travel 2.0 Consumer Technology Survey reveals that when it comes to making travel purchasing decisions, most American travellers would rather see the options for themselves than simply act on the recommendations of others. In fact, travellers want to view the options in detail via pictures, online maps and video.
comScore also revealed that Europeans who visited travel sites in March spent an average of almost 37 minutes browsing travel-related content. Within the travel category, online travel agencies garnered the most time spent, 19 minutes on average, followed by airline sites (17 minutes) and hotel sites (15 minutes).
The majority of travellers visit between two and five Web sites when shopping for travel online, and the number one reason for doing this is to compare prices. At the same time, nearly 20% of travellers visit six or more sites. People who visit the most sites are likely to be motivated by a desire to read reviews, research destinations, and purchase tickets to events or attractions
Again the implication for online travel businesses is the same - the experience needs to get easier for customers, more satisfying and more compelling.
He explains that while 47 per cent of travellers are happy to fill out user profile forms, more than half of those travellers say they’re not happy with the benefits received.
he percentage who usually book travel online dropped to 62 percent at the end of last year from 68 percent in 2005,
9 percent fewer people booked travel online in 2007 than in 2005