Jesus Alvarez's Library tagged "Gestión Competitiva" →  View Popular, Search in Google

Esta evolución o cambio está también presente en la industria del turismo, en cómo el usuario percibe el entorno y busca nuevos destinos que ofrezcan una oferta que complemente a la alojativa. El cliente cada vez da menos importancia al alojamiento y más al conjunto de actividades que puede desarrollar en el destino o a la especialización de los mismos (destinos exclusivos para la práctica de golf, para hacer surf, submarinismo, etc).

Gestión Competitiva destinos turísticos competitividad ocio

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FLORIANOPOLIS, Brazil, May 18 /PRNewswire-FirstCall/ -- Marriott International (NYSE: MAR) has been selected as the recipient of the prestigious and highly competitive "2009 Tourism for Tomorrow Award for Sustainability" in the Global Tourism Business category by the World Travel and Tourism Council (WTTC). The global award recognizes the company's achievements in demonstrating sustainable tourism practices, including the protection of natural and cultural heritage, social and economic benefits to local people and environmentally-friendly operations.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090512/PH15442LOGO )

"Now, more than ever, sustainability and environmental stewardship are good for the planet, good for business and are vital to the future of travel and tourism," said Ed Fuller, Marriott's President and Managing Director of International Lodging and co-chair of the company's Executive Green Council, who accepted the award at WTTC's Global Travel & Tourism Summit in Florianopolis, Brazil.

Marriott was selected from a record number of entries from more than 40 countries and six continents, based on an exhaustive nomination and on-site evaluations. The judges visited Marriott's global headquarters in Bethesda, Md., where they met with the company's Executive Green Council and toured the facility, which should receive LEED(R)-(Leadership in Energy and Environmental Design) Existing Building status from the U.S. Green Building Council (USGBC) by year-end. They also toured several hotels to observe their environmentally-friendly operations, including the The Inn and Conference Center by Marriott at the University of Maryland in College Park, which is LEED(R)-certified; the JW Marriott Hotel Washington, DC and the Washington Marriott at Metro Center in Washington, D.C.; the Los Angeles Marriott Downtown; and the Miami Airport Marriott, Eden Roc, a Renaissance Beach Resort & Spa, The Ritz-Carlton Coconut Grove, and The Ritz-Carlton Key Biscayne, all in Miami, Fla.

"We have reached a global tipping point i

sostenibilidad Gestión Competitiva cadenas hoteleras

in list: Gestión de Destinos Turísticos

Red de organizaciones vinculadas a la promoción de la Responsabilidad Social Corporativa

RSC Gestión Competitiva Responsabilidad Social Corporativa

in list: Gestión Competitiva

Una buena planificación y consolidación de estrategias competitivas es un factor esencial en la situación económica actual. Esta política tiene como objetivo buscar un valor añadido que apuntale una buena posición en el mercado, clave para poder resistir y, a su vez, gozar de buena salud para cuando empiece la recuperación. Aspectos como un buen enfoque de la estrategia empresarial, el rendimiento económico a largo plazo o la evaluación de potenciales oportunidades son principios fundamentales para cualquier organización que afronte tiempos de crisis.

Gestión Competitiva competitividad planificación estrategias-competitivas

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