Alistair Bull's Library tagged → View Popular
15 Dec 08
The joke of advertising on social media - WinExtra
Why advertising on social media isn't working
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The danger here is that as good as the idea of social media is; and I do believe in it, there is a real danger that it could collapse in on itself. Without any real viable way for people other than those at the top of the social media food chain to make a living in this new world it could become nothing more than a cesspool of inbreeding. If only the people at the top are the ones making the money the real momentum that comes by mass acceptance will never happen.
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From the users of social media point of view they have to stop being so greedy with their attention span. They have to realize that even on the web things have a monetary cost. Just because they would like to believe that everything is free the reality is that nothing in the long run is free. If the cost is something as minor as looking at an ad in order that someone can feel that what they have to say or do has value then what the fuck is your problem.
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