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"The mini-case studies are a grab bag of ideas, ranging from novel circulation promotions to radical new lines of business, but they all have one thing in common: They leverage the newspaper’s unique position as a trusted companion within a geographic area."
"We find that Schumpeterian opportunities are more likely to be pursued by innovative individuals with strong ambitions to grow their company. At the enterprise level, we find such opportunities in organizations with a strategic focus on proactive product development to satisfy future needs. Besides, Schumpeterian opportunities are found more often in relatively innovative organizations and pursued in rapidly growing markets. They seem to induce better growth in terms of sales and employment."
Clay Christensen, Harvard Business School professor and the world's most influential management guru according to the Thinkers50, lays out his landmark theory.
in list: Innovation and industries
"Of the 38 papers that provided detailed data about their operations, not all were achieving growth in digital revenue. Seven of those studied suffered declines for the last year for which they had full data. One stayed the same year to year.
Beneath these broad numbers, however, are papers that buck the trend in significant ways and offer the idea that more can be achieved. One paper studied saw digital ad revenue grow 63% and print grow 8% in the last full year for which it had data. Another paper registered a gain of 50% in digital advertising.
Some of these outliers also were having more success growing new categories of digital revenue, not just selling the traditional categories more effectively. One of the papers generating the most digital revenue, for instance, was having significant success selling targeted digital advertising customized based on customer online behavior. This is projected to be the biggest growth area in local digital advertising. Most papers studied had very little of this kind of "smart" advertising.
Another company has had dramatic success building a new multi-million dollar a year consulting business helping advertisers and other businesses learn how to market themselves in the digital landscape.
At the other end of the spectrum, some papers are falling further and further behind. One paper studied saw digital revenue fall by 37% in the last year for which there is full data. Another paper saw digital revenue fall by 25%.
The growth in digital revenue is generally slower at smaller papers than at larger ones, though so is the decline in print advertising. That suggests that while the small papers that make up the vast majority of U.S. dailies are not changing as quickly as larger ones, they may have more time to sort out their way.
Many of the executives who were interviewed are enthusiastic about the prospect for mobile revenue, but so far it amounts to very little.
At the same time, newspapers have made only marginal progress in developing new non-advertising revenue streams, such as hosting events, creating digital retail malls that provide transaction fees or, with the exception of a few papers, becoming digital marketing consultants for their advertisers. "
Borrell Associates, Inc | Clark Gilbert's Session at Borrell Associates' Local Mobile Advertising Conference 2010 - Dallas, TX
in list: Innovation and industries
3 recommends from Scott Schulman, president of Corporate Markets Group, Dow Jones
"In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants.
The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation."
"How do Apple, Google, and 3M continue to disrupt their markets? The truth doesn’t lie in common myths about visionary leaders or business strategy, but rather simpler truths"
in list: Innovation and industries
"Studying technology’s impact on a country’s economy is not a new concept. For the past decade, the World Economic Forum has been publishing the Global Information Technology Report (GITR), an annual assessment of how various nations are using Information and Communication Technologies (ICT) to impact development processes and increase global competitiveness.
In addition to monitoring the actual usage of technologies by individuals, businesses and governments from around the world, the 2011 report analyzed the “digital competencies” of 138 countries and assessed each nation’s readiness to successfully implement ICT to drive economic growth. Sweden and Singapore once again ranked first and second, respectively, holding their positions from the previous year."
in list: Innovation and industries
How innovation is adopted among different groups.
"Our emphasis should be on encouraging experimentation and collaboration in pursuit of successful innovation".
in list: Innovation and industries
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We have to learn directly from news consumers through experiments. There is not enough adding of value, using the extra capacity and the extra creativity of the internet.
There are now tremendous tools at our disposal for communicating information, including how we visualise and present complicated data. More of these data visualisation tools should be being used more of the time for the more complicated issues and for policy explanation.
Our emphasis should be on encouraging experimentation and collaboration in pursuit of successful innovation.
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Executives are reluctant to invest in technologies which disrupt their existing markets and customers, and usually bring in much less revenue, at least initially.
..."Whatever your idea is, however brilliant, it is a consumer of resources, not a creator. The creation of value comes from the execution of the idea, not the idea itself. Your idea is a liability. You, as the entrepreneur, are paying the expense of creating an entity that converts that idea into a valuable executor, a valuable business. The valuation of that business through investment is the indicator that your turned that liability into an asset."...
Kevin Anderson on why a rethink of local/regional journalism needs is more vital than national..."I guess broadly, it’s not just the dying of journalism in not just poor towns, but also small communities, that worries me but the existential threat to rural areas full stop both in the US and the UK."...
in list: Future of Newspapers
..."Newsroom culture change efforts tend to focus either on the front line of folks who are eager to try new things or on the often-vocal resisters. But the sweet spot of lasting culture change is actually at the center of the spectrum - folks who will ad
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