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"The mini-case studies are a grab bag of ideas, ranging from novel circulation promotions to radical new lines of business, but they all have one thing in common: They leverage the newspaper’s unique position as a trusted companion within a geographic area."
"In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants.
The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation."
..."There’s a universe of choice out there in terms of deploying and using Twitter--incuding Twitter's new enhanced brand pages--which means a whole lot to think about as companies try and fail and then finally hit on what works for them. In turn, their Twitter decisions directly affect how they must now fundamentally define their ongoing reputation management and stakeholder outreach"...
"Some of the experiments going on today, small and tentative as they are, will eventually harden into institutional form, and that development will be as surprising as the penny press subsidizing journalism for seven generations. The old landscape had institutions and so will the new one, but this doesn’t imply continuity. We still have companies called Western Union and ATT, but as the communications landscape changed, they have become almost unrecognizably different from their former selves. Likewise, as the presses fall silent over the next ten years, even papers that survive will see their internal organization and their place in the ecosystem altered beyond our ability to predict."
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Despite these challenges to newspapers, Starkman believes that we can and must “…find ways to preserve and transfer their most important attributes to a digital era, even as we push them to adapt to new financial, technological, and cultural realities.” I don’t believe we must do this, because I don’t believe we can do this. That, I think, is the core diference between our views.
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Some of the experiments going on today, small and tentative as they are, will eventually harden into institutional form, and that development will be as surprising as the penny press subsidizing journalism for seven generations. The old landscape had institutions and so will the new one, but this doesn’t imply continuity. We still have companies called Western Union and ATT, but as the communications landscape changed, they have become almost unrecognizably different from their former selves. Likewise, as the presses fall silent over the next ten years, even papers that survive will see their internal organization and their place in the ecosystem altered beyond our ability to predict.
..."Whatever your idea is, however brilliant, it is a consumer of resources, not a creator. The creation of value comes from the execution of the idea, not the idea itself. Your idea is a liability. You, as the entrepreneur, are paying the expense of creating an entity that converts that idea into a valuable executor, a valuable business. The valuation of that business through investment is the indicator that your turned that liability into an asset."...
..."why does Business Insider risk undermining all that highly original, distinctive content for what appear to be roughly 18,000 article views? When media companies are asked to grow at a meteoric pace — and Comscore indicates that Business Insider’s unique visitors have nearly doubled this year — the line between original content and borderline theft gets awful blurry. The editorial mission quickly transforms from “What can I link to?” to “How much can I take?”...
in list: Transparency and reporting
Why use Agile project management tools? ..."Business owners need to get used to working in a much more ambiguous environment, where uncertainty is accepted, as it’s really the true reality and the nature of software. Similarly, developers and testers need to get used to that ambiguity, and need to take on more personal responsibility. No-one will specify every detail for them. They will not be able to refer back to the spec. They need to think for themselves and get used to the fact that nothing will really be mapped out until the time comes to build it."..
How fast is Wales broadband? Help us investigate nation's true speeds http://bit.ly/gnDBBC #business
..."can you aspire to be recognized as a prominent journalist in a democracy if you don’t seek an audience in a form an average reader can afford and even read in print?"...
..."My husband is a passionate man, and he’s poured his heart into the newspaper business. I’ve held him when he returned from reporting on a drug-fueled bank robbery that left five victims dead in 40 seconds; after he returned from the rubble of Murrah b
...The online industry has moved to boost the embryonic video-on-demand market by reducing ad rates and rolling out standardised media buying.
Ad rates on leading UK VOD platforms have been slashed to boost take-up, while the IAB has launched standards t
..."If one newspaper starts charging, readers may migrate to those that remain free. If, on the other hand, a lot of papers begin charging at the same time, readers might be jostled into paying. This plan has always seemed optimistic. A study released thi
..."Figure out an even more disruptive way to win, or die. Or just give up on making money doing what you do. If you write for passion, not dollars, you’ll still have fun. Even if everything you write is immediately ripped off without attribution, and the
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