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05 Jul 09

Smart Social Networking For Your Small Business - Forbes.com

  • separating external and internal applications

  • Social Networking Functions

    --Blogs; vendors include Six Apart, Google's

    (
    GOOG -

    news
     -

    people
    ) Blogger and Automattic's WordPress

    --Microblogs (Twitter)

    --Wikis; vendors include MediaWiki (the foundation of Wikipedia), Atlassian, MindTouch and Socialtext)

    --Project tracking/participation software

    --Multimedia (video/audio, internal or external, including YouTube)

    --Information ranking/filtering--voting

    --Discussion forums

    --Presence/instant messaging (IM)

    --Public social networks, including Facebook, LinkedIn, Xing and MySpace

A Corporate Guide For Social Media - Forbes.com

  • Whether you call it Web 2.0, the social Web or any other neologism, the new network economy is about communities, collaboration, peer production and user-generated content. It is a place where business reputations are defined by customer opinions and ratings, where press is delivered by independent bloggers, and product development and insight is driven by customers.
  • If you are an executive, keep in mind two points as you gear up your social media strategy: First, social technologies including blogs, social networks and Twitter are communication tools. That means a company's social media approach must integrate with its existing communications channels and goals. Second, if you think these guidelines don't apply to you, you are probably already on the endangered species list.
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