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Lipitor’s Pitchman Gets the Boot - New York Times

nota sobre la polemica a partir del uso de la figura de Jarvik, inventor del corazon artificial de su nombre, para recomendar un medicamento, el Lipitor

Tags: pfizer, lipitor, jarvik, polemica, discusion, medicina, medicamentos, drogas, publicidad, propaganda, laboratorios on 2008-02-27 -All Annotations (0) -About

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Pfizer pulls TV ads with heart expert Jarvik - Yahoo! News

Pfizer retira avisos de TV sobre remedio para el colesterol por las criticas del uso de la figura del Dr Jarvik, famoso inventor del corazon artificial que lleva su nombre. Polemica por el uso de figuras famosas para recomendar medicamentos.

Tags: pfizer, corazon, artificial, heart, jarvik, polemica, controversia, famosos, recomendaciones, medicamentos, medicina, tv, publicidad, commercials, lipitor, advertisements, drugs, ads on 2008-02-26 -All Annotations (0) -About

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