some ten per cent of business-to-business advertising – a vast amount – is now spent on place marketing
Some city fathers realise that communication campaigns will not work unless they are accompanied by genuine improvements to the product.
"territorial capital"
Soft assets are all about people and culture: skills, traditions, festivals, events and occasions, situations, settings, social ties, civic loyalty, memories, the capacity to learn
The Regionmaker
The design challenge is to represent complex data about regions and cities visually, in order to provide a space in which different actors can explore oiptions together.
The high rise building was made possible by elevators. and, less obviously, by the telephone. The latter enabled a large organization to occupy several floors efficiently (7) . The mobile phone may well have an impact of similar magnitude on the the ways we think about and inhabit locailties. Wireless access to the internet increasingly renders the whole city - not just its buildings, equipment, and furniture - an interface.The mobile phone can function as a kind of remote control that activates interfaces in our surroundings in urban and public space.
someone in a suit has demonstrated a restaurant review service that enables reviews contributed by previous customers to be accessed by somebody outside the restaurant who is wondering whether to eat there.
“territory as interface”
new sensorial tools for children to tell stories and share experiences;
This is dynamic, real-time, resource allocation in action.
Louis Kahn talked about the city as a "place of availabilities";with wireless networks and search technologies, potential become actual.