Alan Vonlanthen's Library tagged facebook →  View Popular, Search in Google

(...) The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below (...)

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With a few good B2B examples via @yvmarques

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“I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,”

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Four Types of F-Commerce
1. Facebook-Facilitated On-Site Selling
2. Facebook-Initiated Selling
3. Complete Selling through Facebook
4. iFrames vs. Facebook Apps
via @oliviertripet

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By Vadim Lavrusik, Journalist Program Manager & Betsy Cameron, Data AnalystTo enable journalists to better utilize Facebook in their distribution, reporting and storytelling, we conducted a study looking at how people were engaging with Journalist Pages on Facebook. We hope that the findings, which focus on post dynamics, engagement and activity, will provide journalists with some best practices and insights on optimizing their engagement and distribution on Facebook to better reach their audiences. 

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9 Ways to Create an Engaging, Easy, and Affordable Content Strategy. Via @thierry_lefort

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Facebook + Media = Helping News, TV, Video, Sports, and Music partners use Facebook. Learn about best practices and tools to help you drive referral traffic, increase engagement, and deepen user insights on your site.

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via @marcgohring

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Facebook's Algorithm: EdgeRank 
Facebook, unlike the super-secret Google, has shared their algorithm for ranking content on Facebook and filtering what appears in the news feed. The algorithm consists of three components: 

 1. Affinity - the number of times 2 people (or a person and a page) have interacted
 
 2. Weight - the number of times users have interacted (commented, liked) with the content in question
 
 3. Recency - the time since the content was posted, note that Facebook moves and changes very quickly, and my news feed, for example, never has content more than 24 hours old.  
 
via @jeromebailly

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Facebook is driving an increasing amount of traffic to news websites but Google is still the top referring service, according to a study published today.

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AT Internet a réalisé une étude pour montrer l'influence de Facebook et Twitter sur le trafic des sites de médias français. Celle-ci porte sur l'analyse du trafic de 12 grands sites web d'actualités mesurés par une solution AT Internet.
En mars 2011, le site Facebook a généré en moyenne 1,5% des visites d'un site d'actualité français, toutes sources confondues (vs 1,4% en novembre 2010). Twitter fournit, lui, 0,2% des visites sur les mêmes périodes. Globalement, les parts de visites issues  de ces deux sites sont stables sur les quatre derniers mois. 
Si l'on ne considère que les visites en provenance des sites affluents, Facebook fournit alors une visite sur 6, soit 17,1% des visites. En comparaison, 2,2% des visites d'un site web d'actualité français sont issues en moyenne du site Twitter.
AT Internet note aussi que les parts de visites, bien que conséquentes en ce qui concerne Facebook, de ces deux sites affluents ont l'air de stagner et s'interroge : "Cette tendance qui se dessine sur les derniers mois est-elle temporaire ou est-elle le signe, pour ces deux réseaux dont les fonctionnalités majeures sont autres, d'une limite atteinte en termes de vecteur d'affluence vers les médias ?".

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Just as Google had early dominance in lighting up a portion of the web, Facebook has early dominance in lighting up a portion of the world’s social graph.  But much like the Dark Web, there exists network upon network not yet graphed by Facebook, waiting to be mapped, organized, and optimized for communication.
via @oliviertripet

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1. Broadcasting
2. Not Investing Adequate Time
3. Being Boring or Predictable
4. Failing to Learn About Facebook Mechanics and Tools
5. Violating Facebook’s Terms
via @oliviertripet

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Présenté en Avril 2010 lors de la F8 Developer Conference, le EdgeRank est l’algorithme sur lequel repose l’éventualité d’un affichage de publication dans le flux d’actualité des membres de votre sphère sociale sur Facebook. En d’autres termes, le EdgeRank va prendre en compte certains critères afin de définir si votre message a de meilleures raisons d’apparaître dans le flux d’actualité de vos amis ou de vos fans par rapport à un autre message, publié par un autre acteur en relation avec eux 
Les bonnes pratiques ? 1. Cherchez l’interaction avec d’autres utilisateurs2. Variez vos publications et donc votre intérêt3. Soyez régulier pour une exposition optimale4. Accentuez la visibilité de votre Fan-Page5. Pensez qualité avant de penser quantité6. Réagissez à chaque précision, question, etc.
7. N’ayez pas une démarche strictement promotionnelle
8. Choisissez le media le mieux adapté aux partages
9. Ne vous limitez pas forcément à votre contenu
10. Reconsidérez vos Facebook Ads Campagns (rarement efficaces!)

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via Olivier Tripet

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via Thierry Lefort

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Facebook users uploaded more than 2.7 million photographs, shared 1 million links and "liked" 7.6 million pages every 20 minutes in 2010, according to the company.Among other data the social network is releasing: Lady Gaga was the most-liked celebrity on Facebook with 24.7 million likes, beating out Eminem with 23.7 million and Barack Obama, who had 17.2 million.The numbers also offer a snapshot into Facebook users' love lives in 2010. Some 43,869,800 people changed their relationship status to single during the year while 3,025,791 changed it to "it's complicated." Another 28,460,516 changed their status to in a relationship, 5,974,574 to engaged and 36,774,801 to married.Meanwhile, here's a look at Facebook activity from a randomly chosen 20 minutes:

* Shared links: 1,000,000
* Tagged photos: 1,323,000
* Event invites sent out: 1,484,000
* Wall posts: 1,587,000
* Status updates: 1,851,000
* Friend requests accepted: 1,972,000
* Photos uploaded: 2,716,000
* Comments: 10,208,000
* Messages: 4,632,000
* Likes: 7,657,000

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