Home
Alan Vonlanthen's Library tagged → View Popular, Search in Google
37signals – Web development company; named for the 37 radiotelescope signals identified by astronomer Paul Horowitz as potential messages from extraterrestrial intelligence.
Akamai – from the Hawaiian word akamai meaning smart or clever; the company defines it as "intelligent, clever and cool".
Alfa Romeo – the company was originally known as ALFA, an acronym for Anonima Lombarda Fabbrica Automobili. When Nicola Romeo bought ALFA in 1915, his surname was appended.
Apache – according to the project's 1997 FAQ: "The Apache group was formed around a number of people who provided patch files that had been written for NCSA httpd 1.3. The result after combining them was A PAtCHy server."
ASICS – an acronym for Anima Sana In Corpore Sano, which, translated from Latin, means "Healthy soul in a healthy body". Originally the citation is mens sana in corpore sano, but MSICS does not sound as good.
Atari – named from the board game Go. "Atari" is a Japanese word to describe a position where an opponent's stones are in danger of being captured. It is similar, though not identical, to "check" in chess. The original games company was American but wanted a Japanese-sounding name.
Audi – Latin translation of the German name "Horch". The founder August Horch left the company after five years, but still wanted to manufacture cars. Since the original "Horch" company was still there, he called his new company Audi, the Latin form of his last name. In English it is "hark".
(...) brilliant! via @minikermit
America used to be full of GM people or Ford people - people who traded in one GM product for another, over and over again, throughout their lifetime. They might move up from a Chevrolet to a Cadillac if their career took off, but wouldn't dream of leaving General Motors. Even after Japanese automakers reached mainstream success in America, the pattern remained. Some people were just Honda buyers, or Toyota fans. Not anymore. The New York Times reports, "So far this year, only about 20 percent of car shoppers stayed with the same brand when they purchased a new vehicle, according to a study by the Oregon-based firm CNW Marketing Research." The same study showed that, in the 1980's, "Nearly four in five Americans were repeat buyers." Buying patterns are changing (...)
1. Crisis Management
2. Influencer Identification
3. Building Relationships with Media and Customers Alike
4. Creative Feedback and Ad Targeting
5. Competitive Monitoring
via @oliviertripet
Razorfish has released its annual study into consumer behavior online and this year's results have a lot to do with social media
via Headshift
solution designed to provide an assessment of a brand's Facebook Page value and the effectiveness of its social media efforts. Via techme2.eu via @syde
BBC's web graphic, typographic and iconagraphic charter, just brilliant! Via Daniela
The Social Landscape, what is the best 2.0 strategy regarding your needs (customer communication, brand exposure, traffic, SEO) via @mfavez
Very cool presentation on the topics of "Ubiquitous Brand" by David Armano (criticalmass.com).
Via RMen's Blog.
"TrendyBuzz est un outil redoutable permettant un ciblage affiné, mais aussi une réactivité immédiate en cas de buzz négatif."
Found via Le Presse-Citron
Found via MediasSociaux.com
Should Brands Create and Manage .BRAND Registries?
Reflexion about DOT-BRAND TLDs
Relations marques / blogueurs, tous les chiffres... Trouvé via? Je ne sais déjà plus :( désolé...
Selected Tags
Related Tags
Top Contributors
Groups interested in brand
-
Bollywood,Hollywood Actress pics
http://pictures-indian-actre...
Items: 1 | Visits: 64
Created by: shruthi vani
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo