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Les semaines se suivent et se ressemblent : pas une conversation sans que l’on me parle du ROI des médias sociaux. Je veux bien comprendre que les directions générales ou autres donneurs d’ordre ont besoin de données chiffrées avant de prendre de lourdes décisions, mais n’avions-nous pas dit qu’une présence sur les médias sociaux se construit dans la durée et ne nécessite pas de gros budgets mais une implication ? (...)
in list: e-stuff
Clickstream Analysis Tools:
* Google Analytics (google.com/analytics) - Free
* Yahoo Web Analytics (web.analytics.yahoo.com) - Free
* Crazy Egg (crazyegg.com) - $9-$99/month
Competitive Intelligence Tools
* Compete (compete.com) - Prices vary
Experimentation and Testing Tools
* Google Website Optimizer (google.com/websiteoptimizer) - Free
* Optimizely (optimizely.com) - $19-$399/month
Voice of Customer Tools
* Kissinsights from Kiss Metrics (kissinsights.com) - Free to $29/month
* 4Q by iPerceptions (4qsurvey.com) - Free
* ClickTale (clicktale.com) - Free to $990 (3 months free on paid plans)
Social Analytics
* Facebook Insights - Free
* Twitalyzer (twitalyzer.com) - Free
via Thierry Lefort
in list: e-stuff
via @nicolasvradis
Interesting agile alternative to google analytics, for intranets, for instance...
Via Olivier Ruffin
1. Funnel Analysis: Measuring Conversion Rates
2. Engagement Tracking: Measuring What People Do
3. Visitor Retention: How Many People Come Back?
(...) The overlap between trending search terms and Tweets is remarkably low (even if Twitter itself is a popular search term). A couple weeks ago I was moderating a realtime search panel when Vik Singh (the engineer behind Yahoo Boss, soon to be an EIR a
Free web server uptime monitoring. Via Presse-Citron
not only follow the mouse movements of your visitors but even generate a heatmap of your contents! Found via secrets2moteurs
At last an efficient way to capture and understand your users' behaviour. Just add a js snippet in the <head> section of your html pages, wait a few minutes, and start monitoring the mouse movements of your visitors. Found via CapitaineCommerce, of course
Measuring the user's engagement to understand his/her behaviour, expectations, commitment and loyalty instead of simply counting the hits. Sounds promising!
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