Ann Kingman's Library tagged Doubleday →  View Popular

"Earlier in the week, I complained about the sheer number of titles that Random House was publishing on Twitter. James Othmer, the author of the forthcoming Doubleday book Adland responded with, "Hah! I was already neurotic over sharing a pub date w/D. Brown then I saw your spot on Tweet. Good luck!"

Confronted with Othmer's book on the catalog page, I tried to see it in the best light possible. It's basically a book about advertising (sounds like a contemporary Mad Men) that is gunning for a general audience. Ron showed me two possible covers. One bizarrely featured a fried chicken leg, while the other showed the earth. I ordered five copies and prayed the chicken leg would go away. My guess is that without the personal interaction with Othmer on Twitter, I would have gagged on that chicken leg and moved on without bringing the book into the store."

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bookstore twitter sales rep Knopf Doubleday